Case Studies At Marketing Management
Industrial Engineering
Faculty of Engineering
First Cycle (Bachelor's Degree)
| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Case Studies At Marketing Management | MEN454 | Elective | Bachelor's degree | 4 | Spring | 5 |
Name of Lecturer(s)
Prof. Dr. Gülşen AKMAN
Learning Outcomes of the Course Unit
1) Uses fundamental problem solving techniques
2) Defines the design problems for cases as a team
3) Analysis the design problems for cases as a team
4) Solves the design problems for cases as a team
5) Prepares effective presentation
6) Uses effective presentation techniques
Program Competencies-Learning Outcomes Relation
| Program Competencies | ||||||||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | ||
| Learning Outcomes | ||||||||||||
| 1 | Middle | High | No relation | No relation | Low | Middle | High | Middle | Middle | No relation | Middle | |
| 2 | Middle | High | No relation | No relation | Low | Middle | High | No relation | Middle | No relation | Middle | |
| 3 | Middle | High | No relation | No relation | Low | Middle | High | Middle | Low | No relation | Middle | |
| 4 | Middle | High | No relation | No relation | Low | Middle | High | Middle | Low | No relation | Middle | |
| 5 | Middle | Middle | High | No relation | No relation | Middle | High | Low | Low | No relation | Middle | |
| 6 | Middle | Middle | No relation | No relation | No relation | Middle | High | Low | Low | Low | Middle | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
Not Required
Course Contents
problem solving techniques, introduction to marketing management functions and processes, defining the marketing management processes and applications by various cases, effective reporting and presentation skills
Recommended or Required Reading
Planned Learning Activities and Teaching Methods
Assessment Methods and Criteria
Language of Instruction
Turkish
Work Placement(s)
Not Required