| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Textof Advertisement 1 | GRB323 | Elective | Bachelor's degree | 3 | Fall | 4 |
Name of Lecturer(s)
Lecturer Mustafa Murat ALPAY
Learning Outcomes of the Course Unit
1) Writing compositions
2) PRODUCING ORIGINAL IDEAS WITH BRAIN RANGE
3) AWARDESS OF THE SECTOR
Program Competencies-Learning Outcomes Relation
| Program Competencies | |||||||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | ||
| Learning Outcomes | |||||||||||
| 1 | High | High | High | High | High | High | High | High | High | High | |
| 2 | High | High | High | High | High | High | High | High | High | High | |
| 3 | High | High | High | High | High | High | High | High | High | High | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
—
Course Contents
The lecture includes progress and operation of writing advertising copy, techniques and strategies of writing texts, notion of responsibility.
Weekly Schedule
1) TEXT WRITING PROJECTS ON THE GIVEN SUBJECT FOLLOWING THE ORTING RULES2) TEXT WRITING PROJECTS ON THE GIVEN SUBJECT FOLLOWING THE ORTING RULES
3) TEXT WRITING PROJECTS ON THE GIVEN SUBJECT FOLLOWING THE ORTING RULES
4) TEXT WRITING PROJECTS ON THE GIVEN SUBJECT FOLLOWING THE ORTING RULES
5) TEXT WRITING PROJECTS ON THE GIVEN SUBJECT FOLLOWING THE ORTING RULES
6) TEXT WRITING PROJECTS ON THE GIVEN SUBJECT FOLLOWING THE ORTING RULES
7) TEXT WRITING PROJECTS ON THE GIVEN SUBJECT FOLLOWING THE ORTING RULES
8) MİDTERM
9) TEXT WRITING PROJECTS ON THE GIVEN SUBJECT FOLLOWING THE ORTING RULES
10) TEXT WRITING PROJECTS ON THE GIVEN SUBJECT FOLLOWING THE ORTING RULES
11) TEXT WRITING PROJECTS ON THE GIVEN SUBJECT FOLLOWING THE ORTING RULES
12) TEXT WRITING PROJECTS ON THE GIVEN SUBJECT FOLLOWING THE ORTING RULES
13) TEXT WRITING PROJECTS ON THE GIVEN SUBJECT FOLLOWING THE ORTING RULES
14) TEXT WRITING PROJECTS ON THE GIVEN SUBJECT FOLLOWING THE ORTING RULES
15) TEXT WRITING PROJECTS ON THE GIVEN SUBJECT FOLLOWING THE ORTING RULES
16) FİNAL EXAM
Recommended or Required Reading
1- REKLAM YAZARININ EL KİTABI JOSEPH SUGERMAN MEDİACAT YAYINLARI
Planned Learning Activities and Teaching Methods
1) Lecture
2) Discussion
3) Brain Storming
4) Self Study
Assessment Methods and Criteria
Contribution of Semester Studies to Course Grade |
30% |
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|---|---|---|---|---|---|---|---|---|---|---|---|---|
|
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Contribution of Final Examination to Course Grade |
70% |
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Total | 100% | |||||||||||
Language of Instruction
Turkish
Work Placement(s)
Not Required