| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Text of Advertisement 2 | GRB324 | Elective | Bachelor's degree | 3 | Spring | 4 |
Name of Lecturer(s)
Lecturer Mustafa Murat ALPAY
Learning Outcomes of the Course Unit
1) PRODUCING ORIGINAL IDEAS WITH BRAIN RANGE
2) CONSIDERATION OF THE RESPONSIBILITY OF THE SECTOR
Program Competencies-Learning Outcomes Relation
| Program Competencies | |||||||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | ||
| Learning Outcomes | |||||||||||
| 1 | High | High | High | High | Middle | High | High | High | High | High | |
| 2 | High | High | High | High | Middle | High | High | High | High | High | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
—
Course Contents
The lecture includes progress and operation of writing advertising copy, techniques and strategies of writing texts, notion of responsibility.
Weekly Schedule
1) TEXT WRİTİNG PROJECT ON THE GİVEN SUBJECT FOLLOWİNG THE OİTİNG RULES2) TEXT WRİTİNG PROJECT ON THE GİVEN SUBJECTS FOLLOWİNG THE OİTİNG RULES
3) TEXT WRİTİNG PROJECT ON THE GİVEN SUBJECTS FOLLOWİNG THE OİTİNG RULES
4) TEXT WRİTİNG PROJECT ON THE GİVEN SUBJECTS FOLLOWİNG THE OİTİNG RULES
5) TEXT WRİTİNG PROJECT ON THE GİVEN SUBJECTS FOLLOWİNG THE OİTİNG RULES
6) TEXT WRİTİNG PROJECT ON THE GİVEN SUBJECTS FOLLOWİNG THE OİTİNG RULES
7) TEXT WRİTİNG PROJECT ON THE GİVEN SUBJECTS FOLLOWİNG THE OİTİNG RULES
8) MİDTERM
9) TEXT WRİTİNG PROJECT ON THE GİVEN SUBJECTS FOLLOWİNG THE OİTİNG RULES
10) TEXT WRİTİNG PROJECT ON THE GİVEN SUBJECTS FOLLOWİNG THE OİTİNG RULES
11) TEXT WRİTİNG PROJECT ON THE GİVEN SUBJECTS FOLLOWİNG THE OİTİNG RULES
12) TEXT WRİTİNG PROJECT ON THE GİVEN SUBJECTS FOLLOWİNG THE OİTİNG RULES
13) TEXT WRİTİNG PROJECT ON THE GİVEN SUBJECTS FOLLOWİNG THE OİTİNG RULES
14) TEXT WRİTİNG PROJECT ON THE GİVEN SUBJECTS FOLLOWİNG THE OİTİNG RULES
15) TEXT WRİTİNG PROJECT ON THE GİVEN SUBJECTS FOLLOWİNG THE OİTİNG RULES
16) FİNALEXAM
Recommended or Required Reading
1- Reklam Yazarının El Kitabı Joseph SUGERMAN Medlacat Yayınları
Planned Learning Activities and Teaching Methods
1) Brain Storming
2) Self Study
3) Problem Solving
4) Project Based Learning
Assessment Methods and Criteria
Contribution of Semester Studies to Course Grade |
30% |
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Contribution of Final Examination to Course Grade |
70% |
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Total | 100% | |||||||||||
Language of Instruction
Turkish
Work Placement(s)
Not Required