Advertising and Promotion Photography
Graphic Design
Faculty of Fine Arts
First Cycle (Bachelor's Degree)
| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Advertising and Promotion Photography | GRB234 | Elective | Bachelor's degree | 2 | Spring | 2 |
Name of Lecturer(s)
Associate Prof. Dr. İsmail KESKİN
Learning Outcomes of the Course Unit
1) Be equipped with the basic knowledge of advertising photography.
2) Create a project within the scope of an ad campaign.
3) Convey visual expectations of the designer to photographer correctly.
4) Explain light properties of advertisement photography
5) Explain the difference between indoor and outdoor spaces related to advertising photography.
Program Competencies-Learning Outcomes Relation
| Program Competencies | |||||||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | ||
| Learning Outcomes | |||||||||||
| 1 | No relation | No relation | Middle | No relation | No relation | No relation | Middle | No relation | No relation | No relation | |
| 2 | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
| 3 | No relation | High | No relation | No relation | No relation | No relation | High | No relation | No relation | High | |
| 4 | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
| 5 | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
-
Course Contents
The purpose of advertisement and advertisement photography concept, design, drawing angle and scale of photography, composition in photography, meaning and usage of colors in photography, advertising photographs and qualities that should be found in an effective advertisement photograph, analysis of advertisement photographs, photography photographs of different products.
Weekly Schedule
1) Meeting with students, giving information about the lesson2) Digital camera and camera features
3) Digital Photography
4) Aperture, Depth of Field, Shutter
5) Advertising and Advertising Photography
6) Advertising Photography Expertise Areas
7) Advertising Photography Expertise Areas
8) Visa Week
9) Photography and Light
10) Photography and Light
11) Composition in Photography
12) Composition Elements
13) Composition Elements
14) Composition Elements Case Study
15) Composition Elements Case Study
16) Final Week
Recommended or Required Reading
1- Fotoğrafın Yapısal Öğeleri ve Fotoğraf Sanatında Kompozisyon - Sabit Kalfagil
Planned Learning Activities and Teaching Methods
1) Lecture
2) Self Study
3) Project Based Learning
Assessment Methods and Criteria
Contribution of Semester Studies to Course Grade |
40% |
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Contribution of Final Examination to Course Grade |
60% |
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Total | 100% | ||||||||||||||
Language of Instruction
Turkish
Work Placement(s)
Not Required