Kocaeli University / European Credit Transfer System (ECTS)

Name of Lecturer(s)

Lecturer Mustafa Murat ALPAY

Learning Outcomes of the Course Unit
Program Competencies-Learning Outcomes Relation

Learning Outcomes of the Course Unit

1) Analyze the target audience when designing packaging, and construct brand and service product relation.
2) Prepare package design techniques of production and reproduction.
3) Decide on the proper design concept bacampaign strategy in determines the packaging design concept of the campaign.

Program Competencies-Learning Outcomes Relation

		Program Competencies
		1	2	3	4	5	6	7	8	9	10
Learning Outcomes
	1	Middle	Middle	High	High	High	High	Middle	High	High	High
	2	High	High	No relation	High	High	High	High	High	High	High
	3	Middle	High	Middle	High	High	High	High	High	High	High

Mode of Delivery

Face to Face

Prerequisites and Co-Requisites

None

Recommended Optional Programme Components

Course Contents

The formation process of packaging design, form, material and visual communication, relationships, the product belongs to the brand identity and product line focus to the criteria applied in the project. Projects, market analysis and the current status of the successful examples is supported by the theoretical lessons.

Weekly Schedule

1) Theoretlal Lecture
2) PROJECT IMPLEMENTATION
3) PROJECT IMPLEMENTATION
4) PROJECT IMPLEMENTATION
5) PROJECT IMPLEMENTATION
6) PROJECT IMPLEMENTATION
7) PROJECT IMPLEMENTATION
8) MİDTERM
9) PROJECT IMPLEMENTATION
10) PROJECT IMPLEMENTATION
11) PROJECT IMPLEMENTATION
12) PROJECT IMPLEMENTATION
13) PROJECT IMPLEMENTATION
14) PROJECT IMPLEMENTATION
15) PROJECT IMPLEMENTATION
16) FINALEXAM

Planned Learning Activities and Teaching Methods

1) Lecture
2) Modelling
3) Brain Storming
4) Self Study
5) Project Based Learning

Assessment Methods and Criteria

Contribution of Semester Studies to Course Grade

30%

		Number	Percentage
Semester Studies	Midterm Examination	1	30%
Semester Studies	Project	1	70%

Contribution of Final Examination to Course Grade

70%

Total

100%

Language of Instruction

Turkish

Work Placement(s)

Not Required

Course Unit Title	Course Unit Code	Type of Course Unit	Level of Course Unit	Year of Study	Semester	ECTS Credits
Packing Design I	GRB327	Compulsory	Bachelor's degree	3	Fall	6