Kocaeli University / European Credit Transfer System (ECTS)

Name of Lecturer(s)

Assistant Prof. Dr. İmran UZUN
Lecturer Medine YILDIRIM

Learning Outcomes of the Course Unit
Program Competencies-Learning Outcomes Relation

Learning Outcomes of the Course Unit

1) To learn a basic knowledge of general communication history and increasing important of visual communication elements
2) Consepts, theories and ecoles related with visual communication will be learned.

Program Competencies-Learning Outcomes Relation

		Program Competencies
		1	2	3	4	5	6	7	8	9	10
Learning Outcomes
	1	Middle	Middle	Middle	Middle	Middle	Middle	Middle	Middle	Middle	Middle
	2	Middle	Middle	Middle	Middle	Middle	Middle	No relation	Middle	Middle	Middle

Mode of Delivery

Face to Face

Prerequisites and Co-Requisites

None

Recommended Optional Programme Components

Art, Philosophy, Aesthetics, Visual Communication Design

Course Contents

The course provides a basic knowledge of general communication history and increasing important of visual communication elements. In this historical context, some of the relevant theoric concepts such as theories on visual communication, cultural imperialism and culture industry, ideology and visual arts are explained. Structuralism, Frankfurt School and the other critical elements of the theory are also included in the course.

Weekly Schedule

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Planned Learning Activities and Teaching Methods

1) Lecture
2) Discussion
3) Drill and Practice
4) Brain Storming
5) Self Study

Assessment Methods and Criteria

Contribution of Midterm Examination to Course Grade	40%
Contribution of Final Examination to Course Grade	60%
Total	100%

Language of Instruction

Turkish

Work Placement(s)

Not Required

Course Unit Title	Course Unit Code	Type of Course Unit	Level of Course Unit	Year of Study	Semester	ECTS Credits
Visual Communication Theories II	GSF218	Elective	Bachelor's degree	2	Spring	2