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Course Unit Title Course Unit Code Type of Course Unit Level of Course Unit Year of Study Semester ECTS Credits
Behaviour In Media Business GZT222 Compulsory Bachelor's degree 2 Spring 4

Name of Lecturer(s)

Prof. Dr. Selma AKGÜL

Learning Outcomes of the Course Unit

1) Explain the concept of verbal communication.
2) Be equipped with speaking and listening skills.
3) Make stress management.
4) Make time management in interpersonal communication.
5) Recognize group dynamics and use it in the effective communication.
6) Be able to persuade competently.

Program Competencies-Learning Outcomes Relation

  Program Competencies
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22
Learning Outcomes
1 Middle Middle Low Middle High Middle Middle High Low Middle High Middle Low Middle High Middle High Middle High Middle High High
2 Middle High High High Middle Low Middle High High High Middle Middle Middle Low Middle High Middle Low Middle High High High
3 High High Middle Middle Low High Middle Middle High High High High High High High Middle High High High High Middle High
4 High High Middle High Middle High High Middle Low High High High Middle Low Low Middle High Middle High Low High High
5 High Middle High High High Middle High Middle High Middle High Middle High High High High Low Middle Middle High High High
6 Middle High Middle High High High High Low Low Middle Middle Low High High Middle High High Middle High Middle Middle Low

Mode of Delivery

Face to Face

Prerequisites and Co-Requisites

None

Recommended Optional Programme Components

Cultural Differences and Management, Human Resources Management

Course Contents

Verbal communication, interpersonal communication one dimension as speaking skills, interpersonal communication of the one dimension as Listening Skills, Nonverbal Communication, Signs and Meaning in; Stress and Stress Management, Group, Group Dynamics, Group Change and Impact, Small Group Characteristics and Small Groups in the speech ; Persuasion, Speaking and Listening, Interpersonal Communication and Time Management in the Time of Culture and Communications

Recommended or Required Reading

Planned Learning Activities and Teaching Methods



Assessment Methods and Criteria

Contribution of Midterm Examination to Course Grade

30%

Contribution of Final Examination to Course Grade

70%

Total

100%

Language of Instruction

Turkish

Work Placement(s)

Not Required