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Course Unit Title Course Unit Code Type of Course Unit Level of Course Unit Year of Study Semester ECTS Credits
Comparative Mass Communication Systems GZT310 Compulsory Bachelor's degree 3 Spring 5

Name of Lecturer(s)

Associate Prof. Dr. Betül PAZARBAŞI

Learning Outcomes of the Course Unit

1) Define the concepts of radio and television business and management
2) Explain the European Convention on Cross Border Television
3) List the reasons of industrialization of program production in western broadcasting systems
4) Criticise one-way flow of the program
5) Exemplify international television industry
6) Compare the broadcasting systems in East Europe with western broadcasting

Program Competencies-Learning Outcomes Relation

  Program Competencies
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22
Learning Outcomes
1 No relation No relation No relation No relation No relation No relation No relation No relation No relation No relation No relation No relation No relation High No relation No relation No relation No relation No relation High No relation No relation
2 No relation No relation No relation No relation No relation No relation No relation No relation No relation No relation No relation No relation No relation High No relation No relation No relation No relation No relation High No relation No relation
3 No relation No relation No relation No relation No relation No relation No relation No relation No relation No relation No relation No relation No relation High No relation No relation No relation No relation No relation High No relation No relation
4 No relation No relation No relation No relation No relation No relation No relation No relation No relation No relation No relation No relation No relation High No relation No relation No relation No relation No relation High No relation No relation
5 No relation No relation No relation No relation No relation No relation No relation No relation No relation No relation No relation No relation No relation High No relation No relation No relation No relation No relation High No relation No relation
6 No relation No relation No relation No relation No relation No relation No relation No relation No relation No relation No relation No relation No relation High No relation No relation No relation No relation No relation High No relation No relation

Mode of Delivery

e-course

Prerequisites and Co-Requisites

None

Recommended Optional Programme Components

Radio TV journalism

Course Contents

Ideological connections of communication systems, examples from world other communication systems; structure and operation of the most important among these systems; Turkey’s place and importance in world’s radio-televesion systems.

Weekly Schedule

1) Concept of management and radio television management
2) The effects of political systems on broadcasting systems
3) Broadcasting systems of the Western block
4) United States, England, Germany
5) France, Italy, Sweden
6) Western broadcasting system
7) Comparison of the Eastern Europe and Western broadcasting systems
8) Midterm examination/Assessment
9) Broadcasting Systems of the Far East and the Third World Countries
10) Japan
11) Broadcasting Systems of the Third World Countries
12) International programme production industry
13) International television program market and the one-way flow
14) International television industry and ASTS
15) international television industry and USA
16) Final examination

Recommended or Required Reading

1- .

Planned Learning Activities and Teaching Methods

1) Lecture
2) Question-Answer
3) Discussion


Assessment Methods and Criteria

Contribution of Midterm Examination to Course Grade

20%

Contribution of Final Examination to Course Grade

80%

Total

100%

Language of Instruction

Turkish

Work Placement(s)

Not Required