| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Public Relations and Publicity | ILT212 | Compulsory | Bachelor's degree | 2 | Spring | 4 |
Name of Lecturer(s)
Associate Prof. Dr. Nebiye Duriye Gamze CILIZOĞLU
Associate Prof. Dr. Aybike ÖZEL
Associate Prof. Dr. Betül PAZARBAŞI
Assistant Prof. Dr. Kerim KARAGÖZ
Lecturer Neslihan ÖLÇER
Learning Outcomes of the Course Unit
1) Distinguish the concept of public relations from communication.
2) Distinguish the stages of the public relations process and how it is used.
3) Recognize the development, maintainment and management of media relations in public relations.
4) Recognize the communication tools and environment of public relations.
5) Analyse the public relations.
Program Competencies-Learning Outcomes Relation
| Program Competencies | |||||||||||||||||||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | ||
| Learning Outcomes | |||||||||||||||||||||||
| 1 | No relation | No relation | No relation | No relation | No relation | High | No relation | No relation | No relation | No relation | High | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
| 2 | No relation | No relation | No relation | No relation | No relation | High | No relation | No relation | No relation | No relation | High | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
| 3 | No relation | No relation | No relation | No relation | No relation | High | No relation | No relation | No relation | No relation | High | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
| 4 | No relation | No relation | No relation | No relation | No relation | High | No relation | No relation | No relation | No relation | High | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
| 5 | No relation | No relation | No relation | No relation | No relation | High | No relation | No relation | No relation | No relation | High | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
None.
Course Contents
Public relations concepts, practice areas, public relations and historical development, principles, public relations, research, planning and management, public relations media relations, public relations, media and tools such as course content, form.
Weekly Schedule
1) What is public relations?2) What are close concepts to the public relations?
3) Application fields of public relations.
4) Historical development of public relations and public relations principles.
5) Communication in public relations and public opinion.
6) Planning and management in public relations research.
7) Media and public relations tools.
8) Midterm examination/Assessment
9) Media relations in public relations.
10) Public relations, marketing and sponsorship.
11) Internal public relations.
12) Corporate identity, corporate image.
13) Corporate reputation, crisis, event management.
14) Case studies.
15) General Review.
16) Final examination
Recommended or Required Reading
1- ,
Planned Learning Activities and Teaching Methods
1) Lecture
2) Question-Answer
3) Discussion
4) Group Study
5) Problem Solving
Assessment Methods and Criteria
Contribution of Midterm Examination to Course Grade |
20% |
|---|---|
Contribution of Final Examination to Course Grade |
80% |
Total |
100% |
Language of Instruction
Turkish
Work Placement(s)
Not Required