Kocaeli University / European Credit Transfer System (ECTS)

Name of Lecturer(s)

Associate Prof. Dr. Zeynep Benan DONDURUCU
Associate Prof. Dr. Nihal TAŞOĞLU
Lecturer Tümay MERCAN

Learning Outcomes of the Course Unit
Program Competencies-Learning Outcomes Relation

Learning Outcomes of the Course Unit

1) Recognize the sponsorship as a PR tool.
2) Recognize aims of sponsorship.
3) Plan a sponsorship programme.
4) Evaluate a sponsorship event in regard to PR.
5) Evaluate how sponsorship contribute to firm's image and reputation.

Program Competencies-Learning Outcomes Relation

		Program Competencies
		1	2	3	4	5	6	7	8	9
Learning Outcomes
	1	High	Middle	High	Middle	Middle	High	High	Middle	Middle
	2	High	Middle	Middle	No relation	No relation	Middle	No relation	High	Middle
	3	Middle	Middle	No relation	Middle	Middle	High	High	No relation	Middle
	4	High	No relation	Middle	No relation	High	High	No relation	Middle	Middle
	5	Middle	Middle	Middle	Middle	High	Middle	High	No relation	No relation

Mode of Delivery

Face to Face

Prerequisites and Co-Requisites

None

Recommended Optional Programme Components

Effective Communication

Course Contents

This course contains sponsorship kinds, sponsorship planning, relations between sponsorship-advertising and sponsorship-PR and sponsorship case-studies.

Weekly Schedule

1) Description of courtesy, cultivation and protocol.
2) Greeting each other, to introduce yourself and presenting rules, handshake and gift giving
3) Courtesy and cultivation in woman-man relations.
4) Organizing ceremony process, protocol in formal ceremonies.
5) Cortege in ceremonies, sitting system and other rules.
6) Cultivation rules in car, restaurant, cinema, at a theatre and opera.
7) General rules of meeting management, protocol in meetings, treats which upsets meeting system and operation.
8) Midterm examination/Assessment
9) Protocol in organizations and institutions, managerial hierarchy relations.
10) Protocol in verbal and written communication
11) Protocol in receptions, cultivation rules during dinner
12) Menu kinds and preparing menu rules.
13) Code of conduct in an office, apparent, office design
14) Protocol applications in capital city, non-capital city and board of directors.
15) Turkish flyer protocol, using flyer and protocol check list.
16) Final examination

Planned Learning Activities and Teaching Methods

1) Lecture
2) Question-Answer
3) Discussion
4) Group Study
5) Problem Solving

Assessment Methods and Criteria

Contribution of Midterm Examination to Course Grade	20%
Contribution of Final Examination to Course Grade	80%
Total	100%

Language of Instruction

Turkish

Work Placement(s)

Not Required

Course Unit Title	Course Unit Code	Type of Course Unit	Level of Course Unit	Year of Study	Semester	ECTS Credits
Social Behaviour and Protocol	HIT311	Elective	Bachelor's degree	3	Fall	4