Kocaeli University / European Credit Transfer System (ECTS)

Name of Lecturer(s)

Prof. Dr. İdil SAYIMER

Learning Outcomes of the Course Unit
Program Competencies-Learning Outcomes Relation

Learning Outcomes of the Course Unit

1) Students are informed about Web Based Public Relations, the Effect of Social Media and How to Use it, Reasons of the increased Importance of social media against other medias. They are expected to comprehend why social media is important for public relations.

Program Competencies-Learning Outcomes Relation

		Program Competencies
		1	2	3	4	5	6	7	8	9
Learning Outcomes
Learning Outcomes	1	No relation	Middle	High	Middle	No relation	Low	High	Middle	High

Mode of Delivery

Face to Face

Prerequisites and Co-Requisites

None

Recommended Optional Programme Components

None

Course Contents

The course aims to help students develop a critical appreciation of the role of internet in public relations activities. In this context course begins by analyzing the information society process. Web based public relations activities and implementation areas are taught in this course like; corporate web site design and its content, blogs, RSS, and other social media channels, marketing activities on the electronic platform, research opportunities are examined. Various case studies are used to describe the actual web based PR activities faced by individuals and organizastions.

Weekly Schedule

1) Information society and birth of internet
2) Period of Industry, Information society
3) Historical Background from Information Highway to Internet
4) Internet and new public space
5) Strategic Public Relations Management in Virtual Environments
6) New Communication Applications in Public Relations
7) Public Relations and Virtual Communities
8) Midterm examination/Assessment
9) Relationship Management and Interaction in Virtual Environments
10) Public Relations Tools and Environments in Virtual Environments
11) Internet Revolution Impacts on Public Relations
12) Social Stakeholder Relations and Crisis Communication in Virtual Environments
13) Social Stakeholder Relations on Virtual Environment
14) Social Stakeholder Relations in Times of Crisis on Virtual Environment
15) Student presentations
16) Final examination

Planned Learning Activities and Teaching Methods

1) Lecture
2) Question-Answer
3) Discussion

Assessment Methods and Criteria

Contribution of Midterm Examination to Course Grade	20%
Contribution of Final Examination to Course Grade	80%
Total	100%

Language of Instruction

Turkish

Work Placement(s)

Not Required

Course Unit Title	Course Unit Code	Type of Course Unit	Level of Course Unit	Year of Study	Semester	ECTS Credits
Virtual Public Relations	HIT431	Compulsory	Bachelor's degree	4	Fall	5