Kocaeli University / European Credit Transfer System (ECTS)

Name of Lecturer(s)

Associate Prof. Dr. Zeynep Benan DONDURUCU
Associate Prof. Dr. Aybike ÖZEL

Learning Outcomes of the Course Unit
Program Competencies-Learning Outcomes Relation

Learning Outcomes of the Course Unit

1) Develop skills to find the appropriate job.
2) Write an effective resume and a cover letter.
3) Act properly in business interviews.
4) Develop formal writing skills at basic level.
5) Organize job interviews on the phone.

Program Competencies-Learning Outcomes Relation

		Program Competencies
		1	2	3	4	5	6	7	8	9
Learning Outcomes
	1	No relation	High	Middle	High	High	Middle	Middle	High	High
	2	Middle	High	High	Middle	High	High	High	Middle	High
	3	Middle	High	Middle	High	High	Middle	Middle	High	High
	4	Middle	High	High	Middle	High	High	Middle	High	High
	5	Middle	High	High	High	High	Middle	High	Middle	Middle

Mode of Delivery

Face to Face

Prerequisites and Co-Requisites

None

Recommended Optional Programme Components

Basic English

Course Contents

Students will be equipped with theoritical and practical information about some specific business correspondence (preparing CVs, writing cover letters, attending job interviews). Further, students will be informed about specific business applications, such as writing and replying request, ordering, informing letters.

Weekly Schedule

1) Public Relations terminology used in business concepts, phrases and words
2) Basic level in the field of public relations official and private correspondence
3) Basic level in the field of public relations official and private correspondence be informed of-continue
4) The language used in job applications and interviews related to the sector, the concepts and patterns
5) The language used in job applications and interviews related to the sector, the concepts and patterns-continue
6) CV writing, ability to use appropriate terminology
7) Public relations agencies in local and foreign examination and comparison of areas of specialization made in Turkish and English
8) Midterm examination/Assessment
9) Basic level in the field of theoretical and practical knowledge acquired in business English adopted the main provisions
10) Basic level in the field of theoretical and practical knowledge acquired in business English adopted the main provisions-continue
11) In general, communications, public relations sector is concerned in particular discussion of current debates and developments
12) In general, communications, public relations sector is concerned in particular discussion of current debates and developments-continue
13) Translation of articles on the field
14) Translation of articles on the field and speaking practices in English
15) PR and advertising presentation samples
16) Final examination

Planned Learning Activities and Teaching Methods

1) Lecture
2) Drill and Practice
3) Self Study

Assessment Methods and Criteria

Contribution of Midterm Examination to Course Grade	40%
Contribution of Final Examination to Course Grade	60%
Total	100%

Language of Instruction

English

Work Placement(s)

Not Required

Course Unit Title	Course Unit Code	Type of Course Unit	Level of Course Unit	Year of Study	Semester	ECTS Credits
English For Pr Business Life	HIT243	Elective	Bachelor's degree	2	Fall	4