Kocaeli University / European Credit Transfer System (ECTS)

Name of Lecturer(s)

Associate Prof. Dr. Zeynep Benan DONDURUCU
Associate Prof. Dr. Nihal TAŞOĞLU
Lecturer Tümay MERCAN

Learning Outcomes of the Course Unit
Program Competencies-Learning Outcomes Relation

Learning Outcomes of the Course Unit

1) Recognize the sponsorship as a PR tool.
2) Recognize aims of sponsorship.
3) Plan a sponsorship programme.
4) Evaluate a sponsorship event in regard to PR.
5) Evaluate how sponsorship contribute to firm's image and reputation.

Program Competencies-Learning Outcomes Relation

		Program Competencies
		1	2	3	4	5	6	7	8	9
Learning Outcomes
	1	No relation	Middle	No relation	High	High	High	No relation	Middle	High
	2	No relation	Middle	Middle	High	High	High	High	High	High
	3	Middle	Middle	High	High	Middle	No relation	No relation	No relation	High
	4	No relation	No relation	Middle	Middle	High	Middle	Middle	Middle	Middle
	5	Middle	No relation	High	High	Middle	No relation	No relation	Low	Middle

Mode of Delivery

Face to Face

Prerequisites and Co-Requisites

None

Recommended Optional Programme Components

Marketing Communications

Course Contents

This course contains sponsorship kinds, sponsorship planning, relations between sponsorship-advertising and sponsorship-PR and sponsorship case-studies.

Weekly Schedule

1) Sponsorship term,
2) sponsorship kinds
3) Sponsorship and public relations Sponsorship and advertising
4) Subjects what should be examined by firms who intend to operate sponsorship activities
5) Sponsorship contracts Planning sponsorship activities.
6) Planning a sponsorship activity. Choosing message and media.
7) planning a sponsorship activity Budget and schedule.
8) mid-term examination
9) Sport sponsorship Sport sponsorship kinds
10) culturel and art sponsorship
11) environmental sponsorship
12) Soap opera-cinema and TV program sponsorships
13) sponsorship activities for education
14) evaluating sponsorship applications
15) A criticism about sponsorship activities in Turkey in general.
16) final examination

Planned Learning Activities and Teaching Methods

1) Lecture
2) Question-Answer
3) Project Based Learning

Assessment Methods and Criteria

Contribution of Midterm Examination to Course Grade	20%
Contribution of Final Examination to Course Grade	80%
Total	100%

Language of Instruction

Turkish

Work Placement(s)

Not Required

Course Unit Title	Course Unit Code	Type of Course Unit	Level of Course Unit	Year of Study	Semester	ECTS Credits
Sponsorship Communication	HIT405	Elective	Bachelor's degree	4	Fall	4