Kocaeli University / European Credit Transfer System (ECTS)

Name of Lecturer(s)

Lecturer Tümay MERCAN

Learning Outcomes of the Course Unit
Program Competencies-Learning Outcomes Relation

Learning Outcomes of the Course Unit

1) Plan in-house public relations studies.
2) Explain public relations departmants' management style.
3) Explain public relations tools.
4) Apply written public relations tools.
5) Recognize internal electronic communication tools.
6) Compare communication tools accordance with each other.
7) Plan and organize in-house communication in crisis period.
8) Give examples to the internal communication and apply them.

Program Competencies-Learning Outcomes Relation

		Program Competencies
		1	2	3	4	5	6	7	8	9
Learning Outcomes
	1	High	Middle	High	Middle	High	Middle	Middle	High	Middle
	2	High	Middle	Middle	High	Middle	High	High	Middle	High
	3	High	Middle	High	High	Middle	High	Middle	Middle	High
	4	High	Middle	High	Middle	High	Middle	High	Middle	High
	5	High	Middle	High	High	Middle	High	Middle	High	Middle
	6	High	Middle	High	Middle	Middle	High	Middle	Middle	Middle
	7	Middle	High	Middle	High	Middle	High	High	Middle	High
	8	High	Middle	High	Middle	High	High	Middle	Middle	Middle

Mode of Delivery

Face to Face

Prerequisites and Co-Requisites

None

Recommended Optional Programme Components

public relations

Course Contents

What is internal communication? What are the types of internal communication? How is internal communication applied?

Weekly Schedule

1) .
2) .
3) .
4) .
5) .
6) .
7) .
8) .
9) .
10) .
11) .
12) .
13) .
14) .
15) .
16) .

Planned Learning Activities and Teaching Methods

1) Lecture
2) Question-Answer
3) Discussion
4) Drill and Practice

Assessment Methods and Criteria

Contribution of Midterm Examination to Course Grade	30%
Contribution of Final Examination to Course Grade	70%
Total	100%

Language of Instruction

Turkish

Work Placement(s)

Not Required

Course Unit Title	Course Unit Code	Type of Course Unit	Level of Course Unit	Year of Study	Semester	ECTS Credits
Internal Communication Practices	HIT412	Elective	Bachelor's degree	4	Spring	4