Selected Readings In Public Relations
Public Relations and Publicity
Faculty of Communication
First Cycle (Bachelor's Degree)
| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Selected Readings In Public Relations | HIT307 | Elective | Bachelor's degree | 3 | Fall | 4 |
Name of Lecturer(s)
Prof. Dr. İdil SAYIMER
Associate Prof. Dr. Zeynep Benan DONDURUCU
Learning Outcomes of the Course Unit
1) Develop the ability to scan a text.
2) Understand how to write a summary.
3) Identify the main idea of a text.
4) Define about the terminology in the field of public relations.
5) Analyze the texts in the field of public relations.
Program Competencies-Learning Outcomes Relation
| Program Competencies | ||||||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | ||
| Learning Outcomes | ||||||||||
| 1 | High | Middle | Middle | High | High | Middle | High | High | High | |
| 2 | High | Middle | Middle | Middle | High | High | High | High | High | |
| 3 | Middle | Middle | Middle | Middle | High | High | Middle | High | Middle | |
| 4 | Middle | High | Middle | High | Middle | Middle | High | Middle | High | |
| 5 | Middle | Middle | Middle | High | High | Middle | Middle | Middle | Middle | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
None
Course Contents
The content of the course is made up of a selection of academic and sectoral readings. The texts which are selected also by the national and international agenda are read and discussed accordingly. The content of the course change year by year.
Weekly Schedule
1) Public Relations terminology used in business concepts, phrases and words2) Basic level in the field of public relations official and private correspondence
3) Basic level in the field of public relations official and private correspondence be informed of-continue
4) The language used in job applications and interviews related to the sector, the concepts and patterns
5) The language used in job applications and interviews related to the sector, the concepts and patterns-continue
6) CV writing, ability to use appropriate terminology
7) Public relations agencies in local and foreign examination and comparison of areas of specialization made in Turkish and English
8) Midterm examination/Assessment
9) Basic level in the field of theoretical and practical knowledge acquired in business English adopted the main provisions
10) Basic level in the field of theoretical and practical knowledge acquired in business English adopted the main provisions-continue
11) In general, communications, public relations sector is concerned in particular discussion of current debates and developments
12) In general, communications, public relations sector is concerned in particular discussion of current debates and developments-continue
13) Translation of articles on the field
14) Translation of articles on the field and speaking practices in English
15) PR and advertising presentation samples
16) Final examination
Recommended or Required Reading
1- .
Planned Learning Activities and Teaching Methods
1) Lecture
2) Question-Answer
3) Discussion
Assessment Methods and Criteria
Contribution of Midterm Examination to Course Grade |
40% |
|---|---|
Contribution of Final Examination to Course Grade |
60% |
Total |
100% |
Language of Instruction
English
Work Placement(s)
Not Required