Kocaeli University / European Credit Transfer System (ECTS)

Name of Lecturer(s)

Assistant Prof. Dr. Gülden ÖZKAN

Learning Outcomes of the Course Unit
Program Competencies-Learning Outcomes Relation

Learning Outcomes of the Course Unit

1) Able to analyse Pr studies on Turkey and on Global scale.
2) To understand the correct and wrong parts of these Pr projects.
3) Submit a new proposal.
4) Able to understand the past and the current Pr projects differences to explain the growth.
5) Practice of public relations by assessing the design conditions.

Program Competencies-Learning Outcomes Relation

		Program Competencies
		1	2	3	4	5	6	7	8	9
Learning Outcomes
	1	No relation	High	Middle	High	High	Middle	Middle	High	High
	2	High	Middle	Middle	High	High	High	Middle	Middle	Middle
	3	High	High	Middle	Middle	Middle	High	High	High	Middle
	4	High	High	High	Middle	Middle	Middle	High	Middle	High
	5	High	Middle	Middle	High	High	High	Middle	High	No relation

Mode of Delivery

Face to Face

Prerequisites and Co-Requisites

None

Recommended Optional Programme Components

none

Course Contents

Public relations projects from Turkey and the world, campains and programme examples analysis.

Weekly Schedule

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Planned Learning Activities and Teaching Methods

1) Discussion
2) Group Study
3) Case Study
4) Self Study
5) Project Based Learning

Assessment Methods and Criteria

Contribution of Midterm Examination to Course Grade	40%
Contribution of Final Examination to Course Grade	60%
Total	100%

Language of Instruction

Turkish

Work Placement(s)

Not Required

Course Unit Title	Course Unit Code	Type of Course Unit	Level of Course Unit	Year of Study	Semester	ECTS Credits
Case Studies In Public Relations	HIT203	Elective	Bachelor's degree	2	Fall	4