Business Management
Public Relations and Publicity
Faculty of Communication
First Cycle (Bachelor's Degree)
| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Business Management | HIT122 | Compulsory | Bachelor's degree | 1 | Spring | 6 |
Name of Lecturer(s)
Associate Prof. Dr. Sevim KOÇER
Learning Outcomes of the Course Unit
1) Classify types of business.
2) List the properties of manager and leader.
3) Explain business management functions within the manufacturing, marketing and sales process.
4) Analyze the role of entrepreneurship in economic development and entrepreneurship.
5) Analyze solutions to problems that could arise in business management and the ways of being successful in this problem.
6) Analyze the stages of the planning, organizing, leading, coordinating and monitoring.
Program Competencies-Learning Outcomes Relation
| Program Competencies | ||||||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | ||
| Learning Outcomes | ||||||||||
| 1 | No relation | Middle | High | High | Middle | Middle | High | High | Middle | |
| 2 | High | Middle | Middle | High | High | Middle | Middle | High | Middle | |
| 3 | High | High | Middle | High | High | Middle | Middle | High | High | |
| 4 | High | Middle | Middle | High | High | Middle | Middle | Middle | High | |
| 5 | Middle | High | High | High | High | Middle | Middle | Middle | High | |
| 6 | High | High | Middle | High | Middle | Middle | High | Middle | High | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
none
Course Contents
Basic concepts of business administration, business organization studies, business types, classification, structural and functional analysis of the enterprise, business capacity types, the basic functions of the enterprise.
Weekly Schedule
1) Course Introduction, Methods, and Discussion of Course Content.2) Basic Concepts of Business and Management, Enterprise Goals.
3) Business and Environment.
4) Classification of business
5) Stages of Establishment
6) Functions of business: Management
7) Functions of business: Production
8) Midterm examination/Assessment
9) Functions of business: Marketing
10) Operator Functions: Accounting and Finance
11) Business Functions: Human Resources
12) Business Functions: Public Relations and Research and Development
13) Entrepreneurship and economic contributions.
14) Business analysis from different sectors
15) Business analysis from different sectors
16) Final examination
Recommended or Required Reading
1- Tamer Koçel, İşletme Yöneticiliği, İstanbul: Arıkan Basım, 2005
2- Ali Akdemir, İşletmeciliğin Temel Bilgileri, Bursa: Ekin Yay, 2009
3- Ali Akdemir, Düşünceden Uygulamaya Temel İşletmecilik Bilgileri, İstanbul: Türkmen Yay, 2003
4- Ders kitapları, ders notları, sitesi, çeşitli broşürler
5- Textbooks, lecture notes, website, various brochures
6- seçilen bir konuda ödev
7- home work on a selected subject
8- ara sınav ve final
9- exam and final
Planned Learning Activities and Teaching Methods
1) Lecture
2) Question-Answer
3) Discussion
4) Group Study
5) Problem Solving
Assessment Methods and Criteria
Contribution of Midterm Examination to Course Grade |
40% |
|---|---|
Contribution of Final Examination to Course Grade |
60% |
Total |
100% |
Language of Instruction
Turkish
Work Placement(s)
Not Required