Kocaeli University / European Credit Transfer System (ECTS)

Name of Lecturer(s)

Associate Prof. Dr. Meral ÇİFTER
Associate Prof. Dr. Banu KÜÇÜKSARAÇ
Lecturer Nuriye Demet SOYSAL

Learning Outcomes of the Course Unit
Program Competencies-Learning Outcomes Relation

Learning Outcomes of the Course Unit

1) Recognize media and media relations
2) Evaluate the news and comments related with the organization.
3) Form contribution to positive thoughts and the reputation of the organization.
4) Make content preparation for media and form favorable environment.
5) Make consultancy on media relations to management.

Program Competencies-Learning Outcomes Relation

		Program Competencies
		1	2	3	4	5	6	7	8	9
Learning Outcomes
	1	Middle	High	High	Middle	High	Middle	High	High	Middle
	2	High	Middle	Middle	High	High	Middle	High	Middle	High
	3	Middle	High	High	High	Middle	High	High	High	High
	4	High	High	Middle	Middle	High	High	High	Middle	Middle
	5	High	High	Middle	High	High	Middle	High	Middle	High

Mode of Delivery

Face to Face

Prerequisites and Co-Requisites

None

Recommended Optional Programme Components

Public Relations Writing

Course Contents

Media, study conditions, analysis

Weekly Schedule

1) What is media?
2) Approaches in understanding and explaining media.
3) Why is it important and a must to have relations with media
4) Understanding Media Corporations and their structures.
5) Media watch and Analysis I: To gain basic knowledge and keeping them up to date (To create lists on media corporations mountly, weekly, daily)
6) Media Watch and Analysis II: To create a list of Administrator, Writer, Reporter which will be updated continuously.
7) Media Watch and Analysis III: To determine how our corporation and 3. party concerned are presented in Media based on published articles: To create results and suggestions.
8) Midterm examination/Assessment
9) To create information flow with Media relations: verbal and written information flow
10) Media and Prestige Management
11) Workshop practice with case studies I.
12) Media and Event Management
13) Media and Crisis Management
14) Workshop with case studies II.
15) Workshop with case studies III.
16) Final examination

Planned Learning Activities and Teaching Methods

1) Lecture
2) Question-Answer

Assessment Methods and Criteria

Contribution of Midterm Examination to Course Grade	20%
Contribution of Final Examination to Course Grade	80%
Total	100%

Language of Instruction

Turkish

Work Placement(s)

Not Required

Course Unit Title	Course Unit Code	Type of Course Unit	Level of Course Unit	Year of Study	Semester	ECTS Credits
Media Relations Management	HIT211	Elective	Bachelor's degree	2	Fall	4