Semantics and Visual Analysis
Public Relations and Publicity
Faculty of Communication
First Cycle (Bachelor's Degree)
| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Semantics and Visual Analysis | HIT333 | Elective | Bachelor's degree | 3 | Fall | 4 |
Name of Lecturer(s)
Associate Prof. Dr. Zeynep Benan DONDURUCU
Associate Prof. Dr. Banu KÜÇÜKSARAÇ
Learning Outcomes of the Course Unit
1) Define the meaning and types.
2) Identifie the indicators and indicator types.
3) Evaluate theorists working on semantics.
4) Define the relationship between meaning and ideology.
5) Analyze based on formalists.
6) Evaluate the perception situation on indicators.
Program Competencies-Learning Outcomes Relation
| Program Competencies | ||||||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | ||
| Learning Outcomes | ||||||||||
| 1 | No relation | High | High | Middle | High | High | Middle | High | High | |
| 2 | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
| 3 | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
| 4 | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
| 5 | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
| 6 | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
None.
Course Contents
In this course, meaning Definition: Definition, Types of meaning Denotation - connotation, metaphor, metonymy; Indicator Theories: A de Saussure, B. C. Q. Peirce, U. Eco Symbol Definitions, Interpretations and analyzes: Story interpretation analysis, Advertisement interpretation and analysis, interpretation and analysis Location, video clips, reviews, and video-clip analysis, Poetry, reviews and poetry, analysis, review and sculpture Sculpture analysis. are studied.
Weekly Schedule
1) Transferring information to students about the course in general.2) Transferring the concept of semiotics.
3) Transfer of the historical process of semiotics
4) Transferred to Ferdinand de Saussure's work.
5) Charles Sanders Pierce will be transferred to work.
6) Transferring the work of Roland Barthes.
7) Algirdas Julien Greimas In theory and transfer of information about the activities of
8) Midterm examination/Assessment
9) Example Ad Analysis
10) Example Ad Analysis
11) Example Logo Analysis
12) Sample Dress Code Analysis
13) Example Painting Analysis
14) Example Image Analysis
15) Overall Rating
16) Final examination
Recommended or Required Reading
1- Fatma Erkman Akerson, Göstergebilime Giriş, 1. bs., İstanbul: Multilingual Yayıncılık,2005
2- Pierre Guiraud, Anlambilim, 5.bs, Ankara: Multilingual Yayıncılık, 2009.
3- Mehmet Rıfat, 20. Yüzyılda Dilbilim ve Göstergebilim Kuramları- 1-2, İstanbul: YKY, 2008.
4- Roland Barthes, Çağdaş Söylenler, Metis Yay
Vladimir Propp, Masalın Biçimbilimi, BFS Yay
Planned Learning Activities and Teaching Methods
1) Lecture
2) Self Study
Assessment Methods and Criteria
Contribution of Midterm Examination to Course Grade |
20% |
|---|---|
Contribution of Final Examination to Course Grade |
80% |
Total |
100% |
Language of Instruction
Turkish
Work Placement(s)
Not Required