Kocaeli University / European Credit Transfer System (ECTS)

Name of Lecturer(s)

Associate Prof. Dr. Zeynep Benan DONDURUCU
Associate Prof. Dr. Aybike ÖZEL

Learning Outcomes of the Course Unit
Program Competencies-Learning Outcomes Relation

Learning Outcomes of the Course Unit

1) Apply the behavior of ethical responsibility in communication profession.
2) Explain the importance of professional ethics of public relations practices and values system.
3) Explain the importance of professional ethics of journalism practices and values system.
4) Explain the importance of professional ethics of advertising practices and values system.
5) Explain general ethics consept, work ethics concept, law and ethics ties, topics in communications law with examples.

Program Competencies-Learning Outcomes Relation

		Program Competencies
		1	2	3	4	5	6	7	8	9
Learning Outcomes
	1	Middle	High	Middle	Middle	High	High	Middle	High	High
	2	Middle	High	High	Middle	Middle	Middle	High	Middle	High
	3	High	High	Middle	Middle	High	High	High	High	Middle
	4	High	High	Middle	High	Middle	High	Middle	Middle	High
	5	High	Middle	High	High	Middle	High	Middle	High	High

Mode of Delivery

Face to Face

Prerequisites and Co-Requisites

None

Recommended Optional Programme Components

None

Course Contents

Ethics and Morality, Concepts and Issues, Business Ethics, ethics in journalism, public relations ethics, ethics in advertising, product placement, and ethical, professional laws, self-regulatory mechanisms, codes and rules.

Weekly Schedule

1) Overview of the ethic communication
2) Ethics and Ethical Theories
3) self-control methods
4) Ethical issues and the Code of Ethics in Journalism
5) Ethical Responsibility to journalists Reader
6) Ethical Responsibility to journalists News Feeds
7) Ethical Responsibilities Against the People in the news
8) Midterm examination
9) Ethical Issues Arising from the sector
10) Ethical Issues in Broadcast Journalism
11) Ethical Issues in Public Relations
12) Ethical Issues in Advertising
13) Case study I
14) Case Study II
15) Case Study III
16) Final

Recommended or Required Reading

1- Ruhdan Uzun, İletişim Etiği Sorunlar ve Sorumluluklar, Dipnot yayınları
2- Christians, Clifford G.Traber, Michael, Communication; Moral and ethical aspects, Sage Publications
3- İletişim ve Etik, A. Rıdvan Bülbül, Nobel Yayın Dağıtım
4- Etik Değerlendirmeler, Kolektif , Beta Yayınevi - İletişim Kitapları
5- Medya Etik ve Hukuk, Ragıp Duran, Süleyman İrvan, Fikret İlkiz, IPS İletişim Vakfı Yayınları
6- Ulusal gazeteler üzerinden etik ve hukuk dışı uygulamaların saptanması
7- Emphasizes the importance of ethics and the law on the non-national newspapers
8- vize ve final
9- mid-term exam and final

Planned Learning Activities and Teaching Methods

1) Lecture
2) Question-Answer
3) Discussion

Assessment Methods and Criteria

Contribution of Midterm Examination to Course Grade	30%
Contribution of Final Examination to Course Grade	70%
Total	100%

Language of Instruction

Turkish

Work Placement(s)

Not Required

Course Unit Title	Course Unit Code	Type of Course Unit	Level of Course Unit	Year of Study	Semester	ECTS Credits
Communication Ethics	HIT314	Compulsory	Bachelor's degree	3	Spring	4