Health Communication
Public Relations and Publicity
Faculty of Communication
First Cycle (Bachelor's Degree)
| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Health Communication | HIT336 | Elective | Bachelor's degree | 4 | Spring | 4 |
Name of Lecturer(s)
Associate Prof. Dr. Zeynep Benan DONDURUCU
Lecturer Tümay MERCAN
Learning Outcomes of the Course Unit
1) Define the concepts of health and health communication.
2) Recognize health systems and compare them.
3) Evaluate the needs of health communication.
4) Disscuss health literacy.
5) Plan health communication in public health institutions.
6) Plan health communication in private health institutions.
Program Competencies-Learning Outcomes Relation
| Program Competencies | ||||||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | ||
| Learning Outcomes | ||||||||||
| 1 | High | Middle | High | High | No relation | No relation | Middle | Middle | No relation | |
| 2 | Middle | No relation | No relation | Middle | Middle | Middle | High | No relation | Middle | |
| 3 | Middle | Middle | Middle | High | High | Middle | Middle | Middle | No relation | |
| 4 | No relation | High | No relation | High | No relation | High | High | No relation | High | |
| 5 | High | Middle | High | No relation | Middle | Middle | Middle | Middle | Middle | |
| 6 | High | Low | No relation | No relation | No relation | Middle | Middle | Middle | Low | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
Public Relations
Course Contents
Types of health communication, health systems, examination of health communication and health communication cases.
Weekly Schedule
1) What is health communication?2) What is the health care systems? National and international health organizations
3) Why is health communication necessary?
4) Health communication studies in public health institutions
5) Examples and works of health communication studies in public health institutions
6) Health communication efforts in private health institutions and health-related prohibitions
7) Health communication studies and examples in private health institutions-continue -
8) Midterm examination/Assessment
9) Health communication studies and examples in private health institutions -continue 2
10) The health communication strategies in private health institutions
11) The health communication strategies in private health institutions -continue
12) Differences in public and private health care providers
13) Similarities in public and private health care providers- continue
14) Health literacy
15) Homework presentations of students
16) Final examination
Recommended or Required Reading
1- .
Planned Learning Activities and Teaching Methods
1) Lecture
2) Question-Answer
3) Discussion
4) Group Study
5) Problem Solving
Assessment Methods and Criteria
Contribution of Midterm Examination to Course Grade |
30% |
|---|---|
Contribution of Final Examination to Course Grade |
70% |
Total |
100% |
Language of Instruction
Turkish
Work Placement(s)
Not Required