Non-govermental Organizations and Public Relations
Public Relations and Publicity
Faculty of Communication
First Cycle (Bachelor's Degree)
| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Non-govermental Organizations and Public Relations | HIT423 | Elective | Bachelor's degree | 4 | Fall | 4 |
Name of Lecturer(s)
Associate Prof. Dr. Nebiye Duriye Gamze CILIZOĞLU
Associate Prof. Dr. Zeynep Benan DONDURUCU
Learning Outcomes of the Course Unit
1) Describes the term of civil society .
2) Lists the functions of NGO.
3) Apprehends the aim of PR activities in NGO's.
4) Recognizes PR tools and methods used in NGO's.
5) Describes the main lobbying strategies of NGO's.
Program Competencies-Learning Outcomes Relation
| Program Competencies | ||||||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | ||
| Learning Outcomes | ||||||||||
| 1 | No relation | High | Low | No relation | Middle | High | No relation | No relation | No relation | |
| 2 | No relation | No relation | No relation | No relation | Middle | No relation | Middle | No relation | No relation | |
| 3 | No relation | No relation | Middle | No relation | No relation | No relation | High | No relation | No relation | |
| 4 | No relation | No relation | No relation | High | No relation | No relation | No relation | No relation | No relation | |
| 5 | No relation | No relation | No relation | No relation | No relation | High | No relation | No relation | No relation | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
Public Relations
Course Contents
In this course it will be conveyed information about ivil society and NGO concept, and PR applications such as lobbying, social accountability and sponsorship and activities of these organizations in Turkey.
Weekly Schedule
1) Historical Foundations of Civil Society2) Civil Society and its Functions in todays
3) Civil Society in Turkey
4) Components of Civil Society
5) Components of Civil Society
6) Public Relations Issues in the civil society organizations
7) Public Relations tools and methods in the civil society organizations
8) Midterm examination/Assessment
9) The execution of the Works under Public Relations in the civil society organizations
10) The execution of the works under Public Relations in the civil society organizations
11) The execution of the works under Public Relations in the civil society organizations
12) Case Study
13) Case study
14) Case study
15) Case study
16) Final examination
Recommended or Required Reading
1- .
Planned Learning Activities and Teaching Methods
1) Lecture
2) Question-Answer
3) Discussion
Assessment Methods and Criteria
Contribution of Midterm Examination to Course Grade |
40% |
|---|---|
Contribution of Final Examination to Course Grade |
60% |
Total |
100% |
Language of Instruction
Turkish
Work Placement(s)
Not Required