Public Relations In Public Institutions
Public Relations and Publicity
Faculty of Communication
First Cycle (Bachelor's Degree)
| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Public Relations In Public Institutions | HIT425 | Elective | Bachelor's degree | 4 | Fall | 4 |
Name of Lecturer(s)
Assistant Prof. Dr. Gülden ÖZKAN
Learning Outcomes of the Course Unit
1) Explain the role and importance of public relations that govern-managed relationships.
2) Explain the importance of the role of public relations activities and ideological state
3) Explain the relationship between public relations and hegemony.
4) Recognize the purpose of the implementation, tools, media, and learning methods of public relations in public institutions.
5) Recognize the problems of management and implementation of public relations in public institutions.
Program Competencies-Learning Outcomes Relation
| Program Competencies | ||||||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | ||
| Learning Outcomes | ||||||||||
| 1 | Middle | High | High | Middle | High | High | Middle | High | High | |
| 2 | High | High | Middle | Middle | Middle | High | High | Middle | Middle | |
| 3 | High | Middle | High | Middle | High | High | High | Middle | Middle | |
| 4 | High | High | Middle | Middle | Middle | High | High | Middle | High | |
| 5 | High | High | Middle | High | Middle | Middle | High | High | Middle | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
No
Course Contents
The historical development of public relations in public institutions, and public relations activities of an ideological state, public institutions, public relations, positioning, tasks and problems.
Weekly Schedule
1) Introduction of the course and the general content of the course2) Conceptual Foundations: public, public opinion, public and private sectors, civil society
3) Public relations in public institutions: Theoretical models
4) Necessity of public relations in public institutions
5) Historical development of public relations in public administration
6) Public relations in public institutions in terms of governance
7) Public relations in public institutions in terms of governance
8) Mid-term Exams
9) Public relations practices in public institutions: basic concepts and basic campaign process
10) Public relations practices in public institutions: Campaign objectives
11) Public relations practices in public institutions: Campaign Types
12) Campaign Types: Campaigns related to corporate identity
13) Campaign Types: Service promotion campaigns
14) Campaign Types: Crisis management campaigns
15) Campaign Types: Social responsibility campaigns
16) Final exams
Recommended or Required Reading
1- Metin Kazancı, Kamuda ve Özel Kesimde Halkla İlişkiler, Turhan Kitabevi
1- Metin Kazancı, Kamuda ve Özel Kesimde Halkla İlişkiler, Turhan Kitabevi
1- Metin Kazancı, Kamuda ve Özel Kesimde Halkla İlişkiler, Turhan Kitabevi
1- Metin Kazancı, Kamuda ve Özel Kesimde Halkla İlişkiler, Turhan Kitabevi
1- Metin Kazancı, Kamuda ve Özel Kesimde Halkla İlişkiler, Turhan Kitabevi
1- Metin Kazancı, Kamuda ve Özel Kesimde Halkla İlişkiler, Turhan Kitabevi
1- Metin Kazancı, Kamuda ve Özel Kesimde Halkla İlişkiler, Turhan Kitabevi
1- Metin Kazancı, Kamuda ve Özel Kesimde Halkla İlişkiler, Turhan Kitabevi
1- Metin Kazancı, Kamuda ve Özel Kesimde Halkla İlişkiler, Turhan Kitabevi
1- Metin Kazancı, Kamuda ve Özel Kesimde Halkla İlişkiler, Turhan Kitabevi
1- Metin Kazancı, Kamuda ve Özel Kesimde Halkla İlişkiler, Turhan Kitabevi
1- Metin Kazancı, Kamuda ve Özel Kesimde Halkla İlişkiler, Turhan Kitabevi
1- Metin Kazancı, Kamuda ve Özel Kesimde Halkla İlişkiler, Turhan Kitabevi
1- Metin Kazancı, Kamuda ve Özel Kesimde Halkla İlişkiler, Turhan Kitabevi
1- Metin Kazancı, Kamuda ve Özel Kesimde Halkla İlişkiler, Turhan Kitabevi
1- Metin Kazancı, Kamuda ve Özel Kesimde Halkla İlişkiler, Turhan Kitabevi
1- Metin Kazancı, Kamuda ve Özel Kesimde Halkla İlişkiler, Turhan Kitabevi
1- Metin Kazancı, Kamuda ve Özel Kesimde Halkla İlişkiler, Turhan Kitabevi
1- Metin Kazancı, Kamuda ve Özel Kesimde Halkla İlişkiler, Turhan Kitabevi
1- Metin Kazancı, Kamuda ve Özel Kesimde Halkla İlişkiler, Turhan Kitabevi
1- Metin Kazancı, Kamuda ve Özel Kesimde Halkla İlişkiler, Turhan Kitabevi
1- Metin Kazancı, Kamuda ve Özel Kesimde Halkla İlişkiler, Turhan Kitabevi
2- Hatun Boztepe, Kamusal Halkla İlişkiler, Derin Yayınları
Planned Learning Activities and Teaching Methods
1) Lecture
2) Lecture
3) Question-Answer
4) Question-Answer
5) Discussion
6) Discussion
Assessment Methods and Criteria
Contribution of Midterm Examination to Course Grade |
20% |
|---|---|
Contribution of Final Examination to Course Grade |
80% |
Total |
100% |
Language of Instruction
Turkish
Work Placement(s)
Not Required