Public Opinion Research
Public Relations and Publicity
Faculty of Communication
First Cycle (Bachelor's Degree)
| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Public Opinion Research | HIT442 | Compulsory | Bachelor's degree | 4 | Fall | 4 |
Name of Lecturer(s)
Associate Prof. Dr. Banu KÜÇÜKSARAÇ
Learning Outcomes of the Course Unit
1) Define the concepts of the public and the public opinion.
2) Recognize dynamics (or factors) which shape public opinion.
3) Recognize the causes the using public surveys.
4) Evaluate public opinion research relating attribution to Public Relatiions.
5) Explain how to use public opinion researches in Public Relations as a tool.
Program Competencies-Learning Outcomes Relation
| Program Competencies | ||||||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | ||
| Learning Outcomes | ||||||||||
| 1 | High | Middle | High | High | Middle | Middle | High | High | Middle | |
| 2 | High | Middle | High | Middle | Middle | High | High | Middle | High | |
| 3 | High | High | Middle | Middle | High | High | Middle | High | High | |
| 4 | High | High | High | High | Middle | High | High | Middle | Middle | |
| 5 | High | Middle | High | High | Middle | High | High | High | High | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
None
Course Contents
In this course, the public, the concept of public opinion, the historical development of public opinion, factors that affect public opinion, the theories about public opinion, research techniques will be lectured.
Weekly Schedule
1) Scientific researchs and Scientific research kinds2) Social researches and Scope and importance of social researchs
3) Research process Literature review Determining of research model
4) Sampling design and Sampling tecniques
5) Data gathering tecniques Primary and secondary searchs
6) Designing question form
7) Primary data gathering tecniques Observation Interview
8) Midterm examination/Assessment
9) Primary data gathering tecniques Survey Test data variation
10) Measurement Variant kinds
11) Data preparing tecniques
12) Data quality Data reliability Data validity
13) Analysing data
14) Reporting the research
15) Ethics in social researchs
16) Final examination
Recommended or Required Reading
1- Esen Yıldırım, Kamuoyu Araştırmaları, İstanbul: Seçkin Yay. 2010
2- Celinda C.Lake, Pat Callbek Harper, Kamuoyu Araştırmaları, Konya: Eğitim Kitabevi, 2008
3- Ercan Gegez, Pazarlama Araştırmaları, İstanbul: Beta Yay., 2010
Planned Learning Activities and Teaching Methods
1) Lecture
2) Question-Answer
3) Discussion
4) Group Study
5) Problem Solving
Assessment Methods and Criteria
Contribution of Midterm Examination to Course Grade |
20% |
|---|---|
Contribution of Final Examination to Course Grade |
80% |
Total |
100% |
Language of Instruction
Turkish
Work Placement(s)
Not Required