Kocaeli University / European Credit Transfer System (ECTS)

Name of Lecturer(s)

Lecturer Tümay MERCAN

Learning Outcomes of the Course Unit
Program Competencies-Learning Outcomes Relation

Learning Outcomes of the Course Unit

1) .
2) .
3) .

Program Competencies-Learning Outcomes Relation

		Program Competencies
		1	2	3	4	5	6	7	8	9
Learning Outcomes
	1	Middle	High	Middle	Middle	High	Middle	High	Middle	High
	2	Middle	Middle	Middle	Middle	Middle	High	Middle	High	High
	3	Middle	High	Middle	Middle	High	Middle	High	Middle	High

Mode of Delivery

Face to Face

Prerequisites and Co-Requisites

None

Recommended Optional Programme Components

brand Communication

Course Contents

Weekly Schedule

1) The concept of corporate identity, its definition and historical development
2) Corporate identity structures and elements
3) The areas which are in interaction with corporate identity
4) Corporate identity strategy
5) Corporate identity elements
6) Corporate culture and corporate image
7) Creating a corporate identity
8) Midterm examination/Assessment
9) Brand concept, its definition and historical development
10) Marking decision and its strategy
11) Brand and consumer communication
12) The brand's positioning
13) Corporate identity and brand management
14) Examples of brands in Turkey
15) Examples of brands from around the world
16) Final examination

Planned Learning Activities and Teaching Methods

1) Lecture
2) Question-Answer
3) Discussion
4) Group Study
5) Problem Solving

Assessment Methods and Criteria

Contribution of Midterm Examination to Course Grade	30%
Contribution of Final Examination to Course Grade	70%
Total	100%

Language of Instruction

Turkish

Work Placement(s)

Not Required

Course Unit Title	Course Unit Code	Type of Course Unit	Level of Course Unit	Year of Study	Semester	ECTS Credits
Corporate Identity and Brand Management	HIT424	Elective	Bachelor's degree	4	Spring	4