Kocaeli University / European Credit Transfer System (ECTS)

Name of Lecturer(s)

Lecturer Tümay MERCAN

Learning Outcomes of the Course Unit
Program Competencies-Learning Outcomes Relation

Learning Outcomes of the Course Unit

1) Describe corporate communicaton.
2) Recognize corporate communication tools and techniques.
3) Distinguish corporate identity and corporate culture.
4) Recognize corporate web site.
5) Explain internal communication.
6) Recognize target audience and stakeholders of organization.

Program Competencies-Learning Outcomes Relation

		Program Competencies
		1	2	3	4	5	6	7	8	9
Learning Outcomes
	1	Middle	High	Middle	High	Middle	High	Middle	High	Middle
	2	Middle	High	Middle	High	Middle	High	Middle	High	Middle
	3	Middle	Middle	High	Middle	High	Middle	High	High	Middle
	4	Middle	High	Middle	High	Middle	High	Middle	Middle	High
	5	High	Middle	High	High	Middle	Middle	High	Middle	High
	6	Middle	High	Middle	Middle	High	Middle	High	Middle	High

Mode of Delivery

Face to Face

Prerequisites and Co-Requisites

None

Recommended Optional Programme Components

Organizational Behavior

Course Contents

Corporate identity, corporate culture, corporate web site, organizational communication, internal communication are the contents of this course.

Weekly Schedule

1) Corporate communication term
2) Main tools of corporate communication
3) Main methods of corporate communication
4) Corporate culture , corporate identity, corporate reputation , corporate image
5) Corporate web site
6) internal communication
7) Target audience and stakeholders analyses.
8) Midterm examination/Assessment
9) Case study anayses about corporate culture
10) Case study anayses about corporate identity-continue 1
11) Case study analyses about corporate web site-continue 2
12) Case study analyses about internal communication -continue 3
13) Corporate social accountability and case study analyses.
14) Corporate communication and marketing communication
15) Corporate communication and ethics.
16) Final examination

Planned Learning Activities and Teaching Methods

1) Lecture
2) Question-Answer
3) Discussion
4) Brain Storming
5) Case Study

Assessment Methods and Criteria

Contribution of Midterm Examination to Course Grade	20%
Contribution of Final Examination to Course Grade	80%
Total	100%

Language of Instruction

Turkish

Work Placement(s)

Not Required

Course Unit Title	Course Unit Code	Type of Course Unit	Level of Course Unit	Year of Study	Semester	ECTS Credits
Corporate Communication	HIT433	Elective	Bachelor's degree	4	Fall	4