Financial Public Relations
Public Relations and Publicity
Faculty of Communication
First Cycle (Bachelor's Degree)
| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Financial Public Relations | HIT309 | Elective | Bachelor's degree | 4 | Fall | 4 |
Name of Lecturer(s)
Associate Prof. Dr. Nihal TAŞOĞLU
Learning Outcomes of the Course Unit
1) Knows about financial communication.
2) Recognizes financial stake holders.
3) Informed about financial products and marketing of these products.
4) Recognizes dynamics determined to investor relations.
5) Recognizes financial communication tools.
Program Competencies-Learning Outcomes Relation
| Program Competencies | ||||||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | ||
| Learning Outcomes | ||||||||||
| 1 | Low | Middle | Middle | High | High | Middle | High | Middle | Middle | |
| 2 | Middle | Middle | Middle | Middle | Middle | Middle | Middle | Middle | Middle | |
| 3 | Middle | High | Middle | High | Middle | High | Middle | High | Middle | |
| 4 | Middle | Middle | Middle | High | Middle | High | Middle | High | Middle | |
| 5 | Middle | Middle | Low | Middle | Middle | Middle | Middle | Middle | Middle | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
Marketing Communications
Course Contents
In this course finance products, investors, analysts, shareholders and the other stake holders addition to applications of financial PR will be explained.
Weekly Schedule
1) Literature review: Celebrity.2) The relationship between the product and the celebrity.
3) The celebrt in the ındustry, music and cinema.
4) Celebrity industry and industrial situation produced the celebrity.
5) The celebrity as a product and life cycle of the celebrity.
6) Celebrities and their products.
7) The gatekeepers and opinion leaders in the industry of celebrities.
8) Cultural intermediaries: managers, production companies and producers, PR specialists.
9) mid-term exam
10) Cultural intermediaries: Image-makers, journalists, team of the celebrity.
11) Visibility and the visibility strategies of the celebrity
12) Brand Management of the celebrities.
13) Brand equity and brand ıdentity of the celebrities.
14) Brand and crisis management.
15) Being personal brand in Turkey.
16) final exam
Recommended or Required Reading
1- Nihal Paşalı Taşoğlu ve Derya Akbaş, Sahnede Ün Endüstride Ürün - Ünlülerin Marka Yönetimi İstanbul: Beta Yay. 2014
2- Irvin Rein ve diğerleri, High Visibility- Transforming Your Personal and Professional Brand. New York: MacGraw Hill 2006
3- Chris Rojec, Şöhret, İstanbul: Ayrıntı Yay. 2003
Planned Learning Activities and Teaching Methods
1) Lecture
2) Question-Answer
3) Discussion
Assessment Methods and Criteria
Contribution of Midterm Examination to Course Grade |
40% |
|---|---|
Contribution of Final Examination to Course Grade |
60% |
Total |
100% |
Language of Instruction
Turkish
Work Placement(s)
Not Required