Digital Advertising and Marketing
Public Relations and Publicity
Faculty of Communication
First Cycle (Bachelor's Degree)
| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Digital Advertising and Marketing | HIT416 | Elective | Bachelor's degree | 4 | Spring | 4 |
Name of Lecturer(s)
Prof. Dr. İdil SAYIMER
Associate Prof. Dr. Zeynep Benan DONDURUCU
Learning Outcomes of the Course Unit
1) Identify virtual advertising activities.
2) Recognize usage of advertisement in a virtual environment.
3) Identify the social impacts of social media.
4) Identify the causes of the rise of social media.
5) Relate social media and advertisement
Program Competencies-Learning Outcomes Relation
| Program Competencies | ||||||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | ||
| Learning Outcomes | ||||||||||
| 1 | Middle | High | No relation | High | Middle | Middle | Middle | High | Middle | |
| 2 | Low | No relation | No relation | No relation | Middle | Middle | Low | Middle | Middle | |
| 3 | Low | Middle | No relation | Middle | High | High | Middle | Middle | Middle | |
| 4 | No relation | High | No relation | Low | High | Middle | High | High | High | |
| 5 | Middle | Middle | No relation | Middle | Middle | Middle | Middle | Middle | High | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
none
Course Contents
This course examined within the context of the topics of new media, digital advertisement channels, advertisement consuming habits of social network users, manufacture of consent at the digital age, constant communication models through social networks.
Weekly Schedule
1) The concept of digital advertising2) Social networks
3) Digital advertising
4) Blogs and effects of blogs on advertisment
5) Viral advertising
6) Twitter and usage in digital advertising
7) Social media and social bookmarking
8) Midterm examination/Assessment
9) E-books
10) Analyses of digital advertising cases
11) Analyses of digital advertising cases
12) Analyses of digital advertising cases
13) Analyses of digital advertising cases
14) Analyses of digital advertising cases
15) Analyses of digital advertising cases
16) Final examination
Recommended or Required Reading
1- .
Planned Learning Activities and Teaching Methods
1) Lecture
2) Question-Answer
3) Discussion
Assessment Methods and Criteria
Contribution of Midterm Examination to Course Grade |
40% |
|---|---|
Contribution of Final Examination to Course Grade |
60% |
Total |
100% |
Language of Instruction
Turkish
Work Placement(s)
Not Required