Advertising Design For Public Relations
Public Relations and Publicity
Faculty of Communication
First Cycle (Bachelor's Degree)
| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Advertising Design For Public Relations | HIT220 | Elective | Bachelor's degree | 2 | Spring | 4 |
Name of Lecturer(s)
Associate Prof. Dr. Nebiye Duriye Gamze CILIZOĞLU
Assistant Prof. Dr. Gülden ÖZKAN
Lecturer Tümay MERCAN
Learning Outcomes of the Course Unit
1) Define the differences and similarities between advertising and public relations.
2) Explain the importance and location of advertising in public relations.
3) Design advertising production process.
4) Make advertising analysis.
5) Compare public relations and advertising.
6) Plan advertising in integrated marketing communication.
Program Competencies-Learning Outcomes Relation
| Program Competencies | ||||||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | ||
| Learning Outcomes | ||||||||||
| 1 | High | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
| 2 | No relation | No relation | No relation | High | No relation | High | No relation | No relation | No relation | |
| 3 | No relation | No relation | No relation | No relation | No relation | No relation | High | No relation | No relation | |
| 4 | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
| 5 | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
| 6 | No relation | No relation | No relation | No relation | No relation | High | No relation | No relation | High | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
Advertising
Course Contents
The concept of advertising in public relations,its purpose and role in the strategic plan; advertising products and species in all ad types for manufacturing / design process, analysis of advertising samples.
Weekly Schedule
1) Inroduction to course2) Social and Psychological situation of Advertising
3) Psychological and corporal process of advertising
4) Telling main headlines of advertising campaigns (Research, production, application, media planning analyze.)
5) Research process in advertising campaigns
6) Production process in advertising campaigns
7) Application process in Advertising campaigns
8) Midterm examination/Assessment
9) Creativity in advertising campaigns
10) Text writing in advertising campaigns
11) Creating the advertising material; (Slogan, Message, Image)
12) Creating advertisement material (design, image)
13) Measurement and evalution of advertising campaign
14) Examining the Crystal apple awarded examples
15) Examining the "red awarded" examples
16) Final examination
Recommended or Required Reading
1- .
Planned Learning Activities and Teaching Methods
1) Lecture
2) Question-Answer
3) Discussion
Assessment Methods and Criteria
Contribution of Midterm Examination to Course Grade |
40% |
|---|---|
Contribution of Final Examination to Course Grade |
60% |
Total |
100% |
Language of Instruction
Turkish
Work Placement(s)
Not Required