Kocaeli University / European Credit Transfer System (ECTS)

Name of Lecturer(s)

Assistant Prof. Dr. Hakan KÜÇÜKSARAÇ
Associate Prof. Dr. Sevim KOÇER
Associate Prof. Dr. Banu KÜÇÜKSARAÇ

Learning Outcomes of the Course Unit
Program Competencies-Learning Outcomes Relation

Learning Outcomes of the Course Unit

1) List the elements which are important visual aesthetics and visual communication.
2) Explain the relationship between graphic design and creative public relations.
3) Use design programs such as Coreldraw, Photoshop.
4) Design components of corporate identity such as Letterhead, logo.
5) Use printing techniques.

Program Competencies-Learning Outcomes Relation

		Program Competencies
		1	2	3	4	5	6	7	8	9
Learning Outcomes
	1	High	Middle	High	High	Middle	High	High	High	Middle
	2	Middle	Middle	Middle	High	High	Middle	High	Middle	High
	3	High	High	High	High	Middle	High	High	High	High
	4	High	Middle	Middle	Middle	High	High	High	Middle	High
	5	High	High	Middle	High	Middle	High	Middle	High	Middle

Mode of Delivery

Face to Face

Prerequisites and Co-Requisites

None

Recommended Optional Programme Components

Advertising Desing in Public Relations

Course Contents

Perceptual principles of visual aesthetics and public relations strategies for their products and to consolidate the theoretical knowledge and a variety of graphic works for the campaign creation.

Weekly Schedule

1) Course, students will be informed about the purpose and content,the students learned about the course expectations andrequirements.
2) The importance of visual aesthetics and design in publicrelations
3) The importance and the meaning of colors and symbols in thevisual design
4) Graphic design and public relations practices in terms ofcreativity, evaluation of practices
5) Design applications start. Introduction to Coreldraw
6) Teaching of the details Coreldraw. Starting logo design.
7) continue to logo design
8) Midterm examination/Assessment
9) Introduction to Photoshop
10) Photoshop programme-continue
11) Starting the letterhead design to using Coreldraw and Photoshopprogrammes
12) Continue to the letterhead design to using Coreldraw andPhotoshop programs-1
13) Continue to the letterhead design to using Coreldraw andPhotoshop programs -2
14) Starting a business card design to using Coreldraw andPhotoshop programs
15) Continue to a business card design to uising Coreldraw andPhotoshop programs
16) Final examination

Planned Learning Activities and Teaching Methods

1) Lecture
2) Case Study
3) Self Study
4) Project Based Learning

Assessment Methods and Criteria

Contribution of Midterm Examination to Course Grade	30%
Contribution of Final Examination to Course Grade	70%
Total	100%

Language of Instruction

Turkish

Work Placement(s)

Not Required

Course Unit Title	Course Unit Code	Type of Course Unit	Level of Course Unit	Year of Study	Semester	ECTS Credits
Visual Design In Public Relations	HIT212	Elective	Bachelor's degree	2	Spring	4