Kocaeli University / European Credit Transfer System (ECTS)

Name of Lecturer(s)

Lecturer Tümay MERCAN

Learning Outcomes of the Course Unit
Program Competencies-Learning Outcomes Relation

Learning Outcomes of the Course Unit

1) Explain the importance of fair communication.
2) Label the stages of fair participation.
3) Recognize the fair communication tools and compare them.
4) Recognize fairs' working style around the world and in Turkey.
5) Express the preparation stages of a fair, pre and post stages of an exhibition and their correct order.

Program Competencies-Learning Outcomes Relation

		Program Competencies
		1	2	3	4	5	6	7	8	9
Learning Outcomes
	1	Middle	Middle	High	Middle	High	Middle	High	High	High
	2	Middle	Middle	High	Middle	High	Middle	Middle	High	Middle
	3	High	Middle	Middle	Middle	High	Middle	Middle	Middle	High
	4	Middle	Middle	High	Middle	High	Middle	Middle	Middle	High
	5	Middle	Middle	High	Middle	High	High	Middle	Middle	High

Mode of Delivery

e-course

Prerequisites and Co-Requisites

None

Recommended Optional Programme Components

public relations

Course Contents

What is fair and what is fair communication? What are the domestic and international trade fair types? Why is fair important? What is fairs' importance in PR studies? How are fairs organized in Turkey and in the world How is fair communication organized?

Weekly Schedule

1) What is fair, why is it necessary?
2) The historical development of fairs
3) The current state of fair organization
4) Fair types and its importance
5) Fairs in the world and in Turkey
6) In terms of the importance of the fair exhibitors
7) Fair's place in marketing communication
8) Midterm examination/Assessment
9) Fair communication tools
10) Fair preparatory work and preparatory work prior to the exhibition
11) Things to do during the fair
12) Things to do after the fair
13) The fairs place according to the organizer of an exibition
14) Organizer company's obligations
15) Organizational stages o an exibiton, preparation before, during and after the fair
16) Final examination

Planned Learning Activities and Teaching Methods

1) Lecture
2) Question-Answer
3) Discussion
4) Group Study
5) Problem Solving

Assessment Methods and Criteria

Contribution of Midterm Examination to Course Grade	20%
Contribution of Final Examination to Course Grade	80%
Total	100%

Language of Instruction

Turkish

Work Placement(s)

Not Required

Course Unit Title	Course Unit Code	Type of Course Unit	Level of Course Unit	Year of Study	Semester	ECTS Credits
Fair Communication	HIT331	Elective	Bachelor's degree	3	Fall	4