Kocaeli University / European Credit Transfer System (ECTS)

Name of Lecturer(s)

Associate Prof. Dr. Banu KÜÇÜKSARAÇ

Learning Outcomes of the Course Unit
Program Competencies-Learning Outcomes Relation

Learning Outcomes of the Course Unit

1) Make news and prepare press releases.
2) Create introduction texts.
3) Create speech texts.
4) Create accurate and smoothly-flowing texts.
5) Create different types of texts for sectoral and corporate publications.

Program Competencies-Learning Outcomes Relation

		Program Competencies
		1	2	3	4	5	6	7	8	9
Learning Outcomes
	1	No relation	High	High	Middle	High	High	Middle	High	High
	2	High	Middle	Middle	High	High	Middle	Middle	High	Middle
	3	High	High	High	High	High	Middle	High	High	Middle
	4	Middle	Middle	Middle	Middle	High	High	Middle	High	Middle
	5	High	High	Middle	High	High	Middle	High	High	Middle

Mode of Delivery

e-course

Prerequisites and Co-Requisites

None

Recommended Optional Programme Components

none

Course Contents

Basic information about the preparation of written and oral text and text types are used extensively in public relations.

Weekly Schedule

1) Public Relations Writing
2) Net, Fluent, Meaningful Text Writing.
3) Written Text Processing Basic Information.
4) Interpreting Submission, Basic Information
5) Submission for different media.
6) Text to Speech Processing.
7) Press Release Preparation Basic Information
8) Midterm examination/Assessment
9) I. Press Release Preparation: Application Studies
10) Press Release Preparation: Application Studies II.
11) Essay Writing.
12) Report Writing
13) Writing a letter.
14) Practical analysis of Case Studies I.
15) Practical analysis of Case Studies II
16) Final examination

Planned Learning Activities and Teaching Methods

1) Lecture
2) Question-Answer
3) Discussion

Assessment Methods and Criteria

Contribution of Midterm Examination to Course Grade	20%
Contribution of Final Examination to Course Grade	80%
Total	100%

Language of Instruction

Turkish

Work Placement(s)

Not Required

Course Unit Title	Course Unit Code	Type of Course Unit	Level of Course Unit	Year of Study	Semester	ECTS Credits
Public Relations Writing I-ue	HIT339	Elective	Bachelor's degree	3	Fall	4