Public Relations Writing II
Public Relations and Publicity
Faculty of Communication
First Cycle (Bachelor's Degree)
| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Public Relations Writing II | HIT340 | Elective | Bachelor's degree | 3 | Spring | 4 |
Name of Lecturer(s)
Associate Prof. Dr. Banu KÜÇÜKSARAÇ
Learning Outcomes of the Course Unit
1) Design appropriate messages for different media.
2) Form messages for target audience by using appropriate tools and methods.
3) Recognize genres widely used in PR.
4) Make news which required expertise knowledge.
5) Create press releases to present the firm.
Program Competencies-Learning Outcomes Relation
| Program Competencies | ||||||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | ||
| Learning Outcomes | ||||||||||
| 1 | High | Middle | High | High | High | Middle | High | Middle | High | |
| 2 | Middle | Middle | High | High | Middle | High | Middle | Middle | High | |
| 3 | High | High | High | Middle | High | High | Middle | High | Middle | |
| 4 | High | Middle | Middle | Middle | High | High | High | Middle | High | |
| 5 | High | High | High | Middle | High | High | Middle | High | Middle | |
Mode of Delivery
e-course
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
none
Course Contents
The content of this course is the issues such as Basic information about preparing written and verbal text, message in campaign designing, message-media harmony.
Weekly Schedule
1) PR Writing2) News writing and techniques
3) Press bulletin and Using photograph in press bulletin.
4) Press review and interview
5) Brochure, press kit, handbook
6) Flyer, direct mail, annual report
7) Corporate publicity writing
8) Midterm examination/Assessment
9) PR Campaign process and four step Project writing
10) Preparing the research report
11) Project writing in planning phase
12) Writing the activity schedule, duty descriptions and budget components
13) Reporting activities
14) Evaluating activitity Analyzing press outputs Media content anayses.
15) Case study anayses and examining sample reports.
16) Final examination
Recommended or Required Reading
1- Hans Zimmermann, Yazınsal İletişim, Konya: Çizgi Kitapevi, 2001
2- Emin Özdemir, Sözlü Yazılı Anlatım Kompozisyon Bilgileri, İstanbul: Remzi, 2011
3- Özlem Duğan, Gelenekselden Sosyal Medyaya Halkla İlişkiler Yazarlığı, Literatürk Yay., 2019
4- H.Gürcan, M.Vural, S.Uzoğlu, A.Yılmaz, F.Uztuğ, H.Aydın, Halkla İlişkiler Yazarlığı, Eskişehir:Anadolu Ünv. Yay. No:1389 , 2002
Planned Learning Activities and Teaching Methods
1) Lecture
2) Question-Answer
3) Case Study
4) Self Study
Assessment Methods and Criteria
Contribution of Midterm Examination to Course Grade |
20% |
|---|---|
Contribution of Final Examination to Course Grade |
80% |
Total |
100% |
Language of Instruction
Turkish
Work Placement(s)
Not Required