Kocaeli University / European Credit Transfer System (ECTS)

Name of Lecturer(s)

Prof. Dr. İdil SAYIMER

Learning Outcomes of the Course Unit
Program Competencies-Learning Outcomes Relation

Learning Outcomes of the Course Unit

1) Identify concept of culture.
2) Relate the concept of culture and Public Relations.
3) Identify the concept of intercultural communication.
4) Analyze the concept of intercultural communication concepts close and compared the similarities and differences.
5) Recognize the crises that arise due to cultural differences.

Program Competencies-Learning Outcomes Relation

		Program Competencies
		1	2	3	4	5	6	7	8	9
Learning Outcomes
	1	No relation	Middle	Middle	Middle	Middle	No relation	Middle	No relation	High
	2	Low	Middle	No relation	Middle	Middle	Middle	Middle	No relation	High
	3	Middle	No relation	No relation	Middle	No relation	No relation	High	Middle	High
	4	Middle	High	Middle	Middle	Low	No relation	High	High	Middle
	5	High	High	No relation	No relation	High	Middle	Middle	Middle	Middle

Mode of Delivery

e-course

Prerequisites and Co-Requisites

None

Recommended Optional Programme Components

Interpersonal Communication

Course Contents

Culture, intercultural encounters and relationships, detailed description of the concepts of intercultural communication, cross-cultural differences, and the resulting crises, awareness of cultural differences in the EU-Turkey relations

Weekly Schedule

1) The definition and characteristics of culture
2) The concept of intercultural communication
3) National cultural differences and models
4) Cultural differences, models and features of Turkish culture
5) Verbal and nonverbal communication in intercultural communication
6) Verbal and nonverbal communication in intercultural communication
7) Cultural influences in communication
8) Midterm examination/Assessment
9) Cultural influences in communication
10) Advertising and intercultural communication
11) Intercultural communication and local governments
12) Intercultural Communication Impacts of Public Relations Applications
13) Intercultural Communication Impacts of Public Relations Applications
14) Students presantations (Group A)
15) Students presantations (Group B)
16) Final examination

Planned Learning Activities and Teaching Methods

1) Lecture
2) Question-Answer
3) Discussion
4) Group Study
5) Problem Solving

Assessment Methods and Criteria

Contribution of Midterm Examination to Course Grade	20%
Contribution of Final Examination to Course Grade	80%
Total	100%

Language of Instruction

Turkish

Work Placement(s)

Not Required

Course Unit Title	Course Unit Code	Type of Course Unit	Level of Course Unit	Year of Study	Semester	ECTS Credits
Intercultural Public Relations-ue	HIT411	Elective	Bachelor's degree	4	Fall	4