Science Public Relations
Public Relations and Publicity
Faculty of Communication
First Cycle (Bachelor's Degree)
| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Science Public Relations | HIT320 | Elective | Bachelor's degree | 3 | Spring | 3 |
Name of Lecturer(s)
Assistant Prof. Dr. Gülden ÖZKAN
Learning Outcomes of the Course Unit
1) Explain the theoretical distinctions and conflicts between natural sciences and social sciences.
2) Define the field of science communication.
3) Comprehends the paradigmatic change in the field of science communication.
4) Define the field of science public relations.
5) Define the methods and tools of science public relations.
5) Define the methods and tools of science public relations.
6) Develops new proposals for the field of science public relations.
Program Competencies-Learning Outcomes Relation
| Program Competencies | ||||||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | ||
| Learning Outcomes | ||||||||||
| 1 | Middle | High | Middle | High | High | Middle | Middle | Low | High | |
| 2 | High | Middle | Middle | High | High | Middle | High | Middle | Low | |
| 3 | High | Middle | High | High | Middle | Middle | Middle | High | High | |
| 4 | High | High | High | High | High | Middle | High | High | High | |
| 5 | Middle | High | Middle | High | Middle | High | Middle | High | High | |
| 5 | High | High | High | Middle | Middle | High | High | Middle | Middle | |
| 6 | High | Middle | High | Middle | High | Middle | High | High | High | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
Communication Science
Course Contents
Science communication, science public relations, the role of digital media in science communication and science public relations
Weekly Schedule
1) Knowledge, science, method discussions2) The distinction between natural sciences and social sciences
3) Scientific information and science communication
4) The public in science communication: foundations of trust
5) The public in science communication: paradigm shift I (Public Understanding of Science)
6) The public in science communication: paradigm shift II (Public Engagement of Science)
7) Participation and Co-construction in Science Communication
8) Midterm exams
9) Science Public Relations: Conceptual and Theoretical Framework
10) Science Public Relations in the Information Society
11) From Traditional to Digital Media and Science Public Relations
12) Methods and Tools in Science Public Relations
13) Student Presentations and Discussions
14) Student Presentations and Discussions
15) Student Presentations and Discussions
16) Final exams
Recommended or Required Reading
1- .
2- .
3- .
Planned Learning Activities and Teaching Methods
1) Lecture
2) Question-Answer
3) Question-Answer
4) Question-Answer
5) Question-Answer
6) Question-Answer
7) Discussion
8) Discussion
9) Discussion
10) Discussion
11) Case Study
12) Case Study
13) Case Study
14) Case Study
Assessment Methods and Criteria
Contribution of Midterm Examination to Course Grade |
40% |
|---|---|
Contribution of Final Examination to Course Grade |
60% |
Total |
100% |
Language of Instruction
Turkish
Work Placement(s)
Not Required