Creative Text Design
Visual Communication Design
Faculty of Communication
First Cycle (Bachelor's Degree)
| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Creative Text Design | GIT220 | Elective | Bachelor's degree | 2 | Spring | 4 |
Name of Lecturer(s)
Associate Prof. Dr. Nebiye Duriye Gamze CILIZOĞLU
Associate Prof. Dr. Saadet Zeynep VARLI GÜRER
Assistant Prof. Dr. Aysel TAPAN
Learning Outcomes of the Course Unit
1) Gaining the ability of creative writing, having the knowledge about visual and textual interaction in creative works
2) Listing the specialities of creative texts
3) Applying the steps of creative text design
4) Interpretating and analyzing creative text examples
5) Adepting creative texts in different media
6) Have the ability to communicate correctly
Program Competencies-Learning Outcomes Relation
| Program Competencies | ||||||||||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | ||
| Learning Outcomes | ||||||||||||||
| 1 | High | Low | High | High | Low | Low | Middle | Middle | Middle | Middle | Middle | Middle | Middle | |
| 2 | Middle | Low | Middle | Middle | Middle | Low | Low | Middle | Low | Low | Middle | Low | Low | |
| 3 | Middle | Low | High | High | Low | Low | Low | Middle | Low | Low | Middle | Middle | Low | |
| 4 | Middle | Low | High | High | Low | Low | Low | Middle | Middle | Low | Middle | Middle | Low | |
| 5 | Middle | Middle | Middle | High | Middle | Middle | Middle | Middle | Middle | Middle | Middle | Middle | Middle | |
| 6 | High | Low | High | High | Middle | Low | Middle | Middle | Middle | Middle | High | High | High | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
None
Course Contents
In this course, creative texts (like advertsement texts, scenarios) wll be analysed as an example and different types and formats of texts will be written by the students as an exercise.
Weekly Schedule
1) Introduction To The Course , Scope , Motive , Importance , Rules and Requirements Basic concepts A general outlook on the concept of ad writing2) Main concepts of Creative text design
3) Main concepts of creative text design
4) Creative text Writing For Television
5) Application- Television creative text writing
6) Creative text writing For Newspapers And Magazines
7) Application- Newspaper And Magazine creative text design
8) Midterm examination/Assessment
9) Crative text writing For Direct Mail And Other Printed Advertising Materials
10) Cratice text Writing For Outdoor Advertising
11) Application- Outdoor Advertising Design
12) Creative text design for multimedia
13) Examining creative text examples
14) Application for creative text design
15) Creative text design application
16) Final examination
Recommended or Required Reading
1- Sungur, Nuray; Yaratıcı Düşünce, Evrim Yayınevi, İstanbul, 1997.
2- Yavuz, Halide; Yaratıcılık, Boğaziçi Üniversitesi Yayınevi, İstanbul, 1994.
3- Feridun Hürel, Eski köye Yeni Adet, Media Cat Yayınları, İstanbul 2003
Planned Learning Activities and Teaching Methods
1) Lecture
2) Question-Answer
3) Discussion
4) Group Study
5) Problem Solving
Assessment Methods and Criteria
Contribution of Midterm Examination to Course Grade |
40% |
|---|---|
Contribution of Final Examination to Course Grade |
60% |
Total |
100% |
Language of Instruction
Turkish
Work Placement(s)
Not Required