| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Advertising | GIT102 | Compulsory | Bachelor's degree | 1 | Spring | 3 |
Name of Lecturer(s)
Associate Prof. Dr. Nebiye Duriye Gamze CILIZOĞLU
Associate Prof. Dr. Saadet Zeynep VARLI GÜRER
Research Assistant Dr. Mehmet Kaan BAYAR
Learning Outcomes of the Course Unit
1) Gains general knowledge about advertising
2) Gains general knowledge about advertising related areas
Program Competencies-Learning Outcomes Relation
| Program Competencies | ||||||||||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | ||
| Learning Outcomes | ||||||||||||||
| 1 | High | High | High | High | High | High | High | High | High | High | High | High | High | |
| 2 | High | High | Middle | High | High | High | High | High | High | High | High | High | High | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
None
Course Contents
The concept of this lesson is advertising and its working areas, general concepts and creating process of advertisement.
Weekly Schedule
1) Basic concepts about advertising are explained2) Advertising types are explained
3) Advertising agencies and their working structure are explained
4) Consumer behavior explained
5) The dynamics in advertising planning are examined
6) Midterm exam
7) Advertising models are transferred
8) Emphasis on creative elements in advertising
9) Print ad production process dynamics are explained
10) Emphasizes the differences between newspaper and magazine advertisements
11) Transferred the television advertisement production process
12) Advertising Art school are discussed
13) Advertisement samples are examined and discussed.
14) Practice
15) Practice
16) Final exam
Recommended or Required Reading
1- müge Elden, reklamcılık,2002Haluk Gürgen Reklam metin yaqzarlığı, AÖF yayınları
Planned Learning Activities and Teaching Methods
1) Lecture
2) Question-Answer
3) Discussion
4) Group Study
5) Problem Solving
Assessment Methods and Criteria
Contribution of Midterm Examination to Course Grade |
20% |
|---|---|
Contribution of Final Examination to Course Grade |
80% |
Total |
100% |
Language of Instruction
Turkish
Work Placement(s)
Not Required