Political Campaigns
Visual Communication Design
Faculty of Communication
First Cycle (Bachelor's Degree)
| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Political Campaigns | GIT324 | Elective | Bachelor's degree | 3 | Spring | 4 |
Name of Lecturer(s)
Associate Prof. Dr. Saadet Zeynep VARLI GÜRER
Assistant Prof. Dr. Kerim KARAGÖZ
Learning Outcomes of the Course Unit
1) Label the concept, fundamentals and the actors of political communication.
2) Explain the aims and practices of political public relations and advertising, political campaign within the samples.
3) Verify political campaign activities which are required in the preparation process.
4) Arrange the processes in the election campaign, election center, headquarters, budget, and schedule information that should be obtained.
5) Distinguish the examples of political election campaigns in the United States since 1948.
6) Distinguish the examples of political election campaigns in Turkey since 1950.
Program Competencies-Learning Outcomes Relation
| Program Competencies | ||||||||||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | ||
| Learning Outcomes | ||||||||||||||
| 1 | Middle | No relation | No relation | No relation | Middle | No relation | No relation | No relation | No relation | High | No relation | No relation | Middle | |
| 2 | Middle | No relation | No relation | No relation | Middle | No relation | No relation | No relation | No relation | High | No relation | No relation | Middle | |
| 3 | Middle | No relation | Low | No relation | Middle | No relation | No relation | Low | No relation | High | No relation | No relation | Middle | |
| 4 | Middle | No relation | No relation | No relation | Middle | No relation | No relation | No relation | No relation | High | No relation | No relation | Middle | |
| 5 | Middle | No relation | No relation | No relation | Middle | No relation | No relation | No relation | No relation | High | No relation | No relation | Middle | |
| 6 | Middle | No relation | No relation | No relation | Middle | No relation | No relation | No relation | No relation | High | No relation | No relation | Middle | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
Not Required
Course Contents
The concept of political communication, political communication actors, areas with which they interact, the concept of political public relations, political public relations in the world and in Turkey, application examples, examples of election periods.
Weekly Schedule
1) Political communication concepts and developments will be discussed2) the political campaign process will be explained
3) Political campaign planning will be transferred
4) Political campaigns will focus on communication
5) identification of candidates in political campaign communication, image to be transferred
6) Political brand concept to be transferred
7) Midterm
8) Visual Design Elements to be transferred
9) will focus on political campaigns and visual design elements
10) Political campaigns in the media environment will focus on design
11) Sample analysis to be performed
12) presentation
13) Presentation
14) Presentation
15) Presentation
16) Final exam
Recommended or Required Reading
Planned Learning Activities and Teaching Methods
1) Lecture
2) Question-Answer
3) Drill and Practice
Assessment Methods and Criteria
Contribution of Midterm Examination to Course Grade |
40% |
|---|---|
Contribution of Final Examination to Course Grade |
60% |
Total |
100% |
Language of Instruction
Turkish
Work Placement(s)
Not Required