Visual Media Analysises
Visual Communication Design
Faculty of Communication
First Cycle (Bachelor's Degree)
| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Visual Media Analysises | GIT405 | Compulsory | Bachelor's degree | 4 | Fall | 5 |
Name of Lecturer(s)
Associate Prof. Dr. Saadet Zeynep VARLI GÜRER
Assistant Prof. Dr. Nihan DÖNMEZ
Learning Outcomes of the Course Unit
1) Define the meaning and types.
2) Identifie the indicators and indicator types.
3) Evaluate theorists working on semantics.
4) Define the relationship between meaning and ideology.
5) Analyze based on formalists.
6) Evaluate the perception situation on indicators.
Program Competencies-Learning Outcomes Relation
| Program Competencies | ||||||||||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | ||
| Learning Outcomes | ||||||||||||||
| 1 | Low | Low | Middle | Middle | Middle | Middle | Middle | High | Middle | High | High | High | High | |
| 2 | High | Middle | Middle | Middle | Middle | Low | Low | Middle | High | High | High | High | High | |
| 3 | Middle | Middle | Middle | Middle | Middle | Middle | High | High | High | High | High | High | High | |
| 4 | Middle | Middle | Middle | Middle | Middle | Middle | Middle | High | High | High | High | High | High | |
| 5 | Middle | Middle | Middle | Middle | Middle | Middle | Middle | High | High | High | High | High | High | |
| 6 | Low | Low | Low | Middle | Middle | Middle | Low | High | High | High | High | High | High | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
semiology
Course Contents
In this course, meaning Definition: Definition, Types of meaning Denotation - connotation, metaphor, metonymy; Indicator Theories: A de Saussure, B. C. Q. Peirce, U. Eco Symbol Definitions, Interpretations and analyzes: Story interpretation analysis, Advertisement interpretation and analysis, interpretation and analysis Location, video clips, reviews, and video-clip analysis, Poetry, reviews and poetry, analysis, review and sculpture Sculpture analysis. are studied.
Weekly Schedule
1) General information about the content of the course is given.2) Semantics and indicators are given information about Department. Indicators showing describes the concepts shown.
3) Texts can benefit when analyzing the indicator is described semiotics.
4) Meaning relations and ideology is explained.
5) different analysis methods are described that can be used to analyze the visual media texts.
6) the elements of visual sense when analyzing media texts and issues raised in relation to each other.
7) It provides information about types of meaning.
8) Midterm exam
9) Selected samples are analyzed of a visual media item.
10) Selected samples are analyzed of a visual media item.
11) Selected samples are analyzed of a visual media item.
12) Selected samples are analyzed of a visual media item.
13) Selected samples are analyzed of a visual media item.
14) Presentation of papers prepared by the students performed.
15) Presentation of papers prepared by the students performed.
16) Final exam
Recommended or Required Reading
1- Doğan Günay, Görsel Göstergebilim, Es yayınları, 2013
Planned Learning Activities and Teaching Methods
1) Lecture
2) Question-Answer
3) Discussion
Assessment Methods and Criteria
Contribution of Midterm Examination to Course Grade |
20% |
|---|---|
Contribution of Final Examination to Course Grade |
80% |
Total |
100% |
Language of Instruction
Turkish
Work Placement(s)
Not Required