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Course Unit Title Course Unit Code Type of Course Unit Level of Course Unit Year of Study Semester ECTS Credits
Creative Portfolio Design GIT419 Elective Bachelor's degree 4 Fall 4

Name of Lecturer(s)

Associate Prof. Dr. İsmail KESKİN
Associate Prof. Dr. Saadet Zeynep VARLI GÜRER

Learning Outcomes of the Course Unit

1) .
2) .
3) .
4) .
5) .

Program Competencies-Learning Outcomes Relation

  Program Competencies
1 2 3 4 5 6 7 8 9 10 11 12 13
Learning Outcomes
1 Middle Middle High Middle No relation Middle High Low No relation No relation Low No relation Low
2 Middle Middle High Middle No relation Middle High Low No relation No relation Low Low Low
3 Middle Middle High Middle No relation Middle High Middle No relation No relation Low Low Middle
4 Middle Middle High Middle No relation High High Middle No relation No relation Low Middle Middle
5 Middle Middle High Middle No relation High High Middle No relation No relation Low High High

Mode of Delivery

Face to Face

Prerequisites and Co-Requisites

None

Recommended Optional Programme Components

Not Required

Course Contents

.

Weekly Schedule

1) Introduction To The Course , Scope , Motive , Importance , Rules and Requirements Basic concepts A general outlook on the concept of ad writing
2) Main concepts of Creative text design
3) Main concepts of creative text design
4) Creative text Writing For Television
5) Application- Television creative text writing
6) Creative text writing For Newspapers And Magazines
7) Application- Newspaper And Magazine creative text design
8) Midterm examination/Assessment
9) Crative text writing For Direct Mail And Other Printed Advertising Materials
10) Cratice text Writing For Outdoor Advertising
11) Application- Outdoor Advertising Design
12) Creative text design for multimedia
13) Examining creative text examples
14) Application for creative text design
15) Creative text design application
16) Final examination

Recommended or Required Reading

Planned Learning Activities and Teaching Methods

1) Lecture
2) Question-Answer
3) Discussion
4) Group Study
5) Problem Solving


Assessment Methods and Criteria

Contribution of Midterm Examination to Course Grade

40%

Contribution of Final Examination to Course Grade

60%

Total

100%

Language of Instruction

Turkish

Work Placement(s)

Not Required