Process of Advertising Production
Visual Communication Design
Faculty of Communication
First Cycle (Bachelor's Degree)
| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Process of Advertising Production | ILT212 | Compulsory | Bachelor's degree | 2 | Spring | 3 |
Name of Lecturer(s)
Associate Prof. Dr. Saadet Zeynep VARLI GÜRER
Learning Outcomes of the Course Unit
1) Having knowledg about creation process of advertising
2) In formed aout the creation steps of advertising
Program Competencies-Learning Outcomes Relation
| Program Competencies | ||||||||||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | ||
| Learning Outcomes | ||||||||||||||
| 1 | High | High | High | High | Middle | High | High | High | High | High | High | High | High | |
| 2 | High | High | High | High | High | Middle | High | High | High | High | Middle | High | High | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
None
Course Contents
Teaching some effects in advertising. Social, cultural factors , creavity for advertising. Development of idea for advertising how to be more effective.
Recommended or Required Reading
Planned Learning Activities and Teaching Methods
Assessment Methods and Criteria
Contribution of Midterm Examination to Course Grade |
40% |
|---|---|
Contribution of Final Examination to Course Grade |
60% |
Total |
100% |
Language of Instruction
Turkish
Work Placement(s)
Not Required