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Course Unit Title Course Unit Code Type of Course Unit Level of Course Unit Year of Study Semester ECTS Credits
Corporate Identity and Interior Design ICM310 Elective Bachelor's degree 3 Spring 5

Name of Lecturer(s)

Assistant Prof. Dr. Özden Senem EROL
Lecturer Seyit Ahmet ÇAĞLAYAN

Learning Outcomes of the Course Unit

1) Recognizing the samples of coorporate identity on the globe and in Turkiye
1) Recognizing the samples of coorporate identity on the globe and in Turkiye
1) Recognizing the samples of coorporate identity on the globe and in Turkiye
1) Recognizing the samples of coorporate identity on the globe and in Turkiye
2) Recognizing ınstitıte sociology
2) Recognizing ınstitıte sociology
2) Recognizing ınstitıte sociology
2) Recognizing ınstitıte sociology
3) Recognizing concept of branding.
3) Recognizing concept of branding.
3) Recognizing concept of branding.
3) Recognizing concept of branding.
4) Recognizing coorporate identity
4) Recognizing coorporate identity
4) Recognizing coorporate identity
4) Recognizing coorporate identity
5) Recognizing relations between coorporate identity and interior spaces.
5) Recognizing relations between coorporate identity and interior spaces.
5) Recognizing relations between coorporate identity and interior spaces.
5) Recognizing relations between coorporate identity and interior spaces.

Program Competencies-Learning Outcomes Relation

  Program Competencies
1 2 3 4 5 6 7 8 9 10 11
Learning Outcomes
1 Middle Middle Middle Middle Middle Middle Middle Middle Middle Middle Middle
1 No relation No relation No relation No relation No relation No relation No relation No relation No relation No relation No relation
1 No relation No relation No relation No relation No relation No relation No relation No relation No relation No relation No relation
1 High High High No relation No relation No relation No relation No relation No relation No relation High
2 No relation No relation No relation No relation No relation No relation No relation No relation No relation No relation No relation
2 No relation No relation No relation No relation No relation No relation No relation No relation No relation No relation No relation
2 No relation No relation No relation No relation No relation No relation No relation No relation No relation No relation No relation
2 High High High No relation No relation No relation No relation No relation No relation No relation High
3 No relation No relation No relation No relation No relation No relation No relation No relation No relation No relation No relation
3 No relation No relation No relation No relation No relation No relation No relation No relation No relation No relation No relation
3 No relation No relation No relation No relation No relation No relation No relation No relation No relation No relation No relation
3 High High No relation No relation No relation No relation No relation No relation No relation No relation High
4 No relation No relation No relation No relation No relation No relation No relation No relation No relation No relation No relation
4 No relation No relation No relation No relation No relation No relation No relation No relation No relation No relation No relation
4 No relation No relation No relation No relation No relation No relation No relation No relation No relation No relation No relation
4 High High No relation No relation No relation No relation No relation No relation No relation No relation High
5 No relation No relation No relation No relation No relation No relation No relation No relation No relation No relation No relation
5 No relation No relation No relation No relation No relation No relation No relation No relation No relation No relation No relation
5 No relation No relation No relation No relation No relation No relation No relation No relation No relation No relation No relation
5 High High No relation No relation No relation No relation No relation No relation No relation No relation High

Mode of Delivery

Face to Face

Prerequisites and Co-Requisites

None

Recommended Optional Programme Components

no

Course Contents

Types of institutions and organizations, brand, identity, understanding of the world and Turkiye is examining the components of corporate identity, corporate identity are the contents of samples.

Weekly Schedule

1) Coorporate identity on the globe and in Turkiye in general by examples
2) Coorporate identity on the globe and in Turkiye in general by examples
3) Recognizing coorporate sociology
4) Recognizing personal identity, collective identity and coorporate identity
5) Recognizing coorporate philosopy, mission, vision and coorporate values
6) Recognizing coorporate culture and image
7) Recognizing coorporate communication, coorporate behavior
8) Mid-term examimation
9) Recognizing the concepts related with brand, brand value, brand investment
10) Recognizing the concepts related with brand, brand value, brand investment
11) Recognizing the design disciplines in the visualisation of coorporate identity
12) Recognizing the graphic design and different examples realized in the visualisation of coorporate identity
13) Recognizing the industrial design and different examples realized in the visualisation of coorporate identity
14) Recognizing the interior design and different examples realized in the visualisation of coorporate identity
15) Recognizing the architecture and different examples realized in the visualisation of coorporate identity
16) Final examination

Recommended or Required Reading

Planned Learning Activities and Teaching Methods



Assessment Methods and Criteria

Contribution of Midterm Examination to Course Grade

40%

Contribution of Final Examination to Course Grade

60%

Total

100%

Language of Instruction

Turkish

Work Placement(s)

Not Required