Kocaeli University / European Credit Transfer System (ECTS)

Name of Lecturer(s)

Lecturer Alper METİN
Research Assistant Seda BALTA

Learning Outcomes of the Course Unit
Program Competencies-Learning Outcomes Relation

Learning Outcomes of the Course Unit

1) Explain business technologies and processes involved in implementing e-business
2) Students will be able to know the definitions and methods of E-Commerce, E-Business.
3) Students will be able to know and use social media applications.
4) Students will be able to create marketing strategies.
5) Students will be able to identify the ethical and legal issues.
6) Students can understand the privacy and security issues.

Program Competencies-Learning Outcomes Relation

Program Competencies

Learning Outcomes

No relation

Middle

No relation

Mode of Delivery

Face to Face

Prerequisites and Co-Requisites

None

Recommended Optional Programme Components

Not Required

Course Contents

Introduction to e-commerce and digital world. E-Commerce, E-Business, E-Marketting and both software/hardware requirements.Networking and online personel usage, Web business models,Customer support and online quality, New product development in electronic media, Online business community, Pricing in electronic media, E-commerce planning, Internet organizations issues will be discussed.

Weekly Schedule

1) Types of electronic commerce.
2) Advantages of electronic commerce.
3) Transaction security and electronic signature in electronic commerce.
4) Applications of electronic commerce in public space.
5) Steps and processes of electronic commerce.
6) Preparing and designing an E-Commerce web site.
7) Search engine optimization - SEO.
8) Site - order - payment - delivery - guaranty - return - privacy - security techniques and processes.
9) Midterm exam.
10) SSL security protocol.
11) Rules of electronic commerce.
12) Criterias of success in electronic bussiness.
13) Sales and payment techniques in electronic bussiness.
14) Operating system and processes of electronic commerce.
15) E-commerce laws, regulations and recent situations in Turkey and EU.
16) Final exam.

Planned Learning Activities and Teaching Methods

1) Lecture
2) Question-Answer
3) Discussion
4) Drill and Practice
5) Demonstration
6) Group Study
7) Simulation
8) Brain Storming
9) Case Study
10) Self Study
11) Problem Solving
12) Project Based Learning

Assessment Methods and Criteria

Contribution of Midterm Examination to Course Grade	40%
Contribution of Final Examination to Course Grade	60%
Total	100%

Language of Instruction

Turkish

Work Placement(s)