| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Terminal Management | HUI308 | Compulsory | Bachelor's degree | 3 | Spring | 4 |
Name of Lecturer(s)
Assistant Prof. Dr. Hakan RODOPLU
Learning Outcomes of the Course Unit
1) Defines the airport
2) Interpret airport marketing
3) Describes the airport product
4) Analyze case studies related to airport operation
Program Competencies-Learning Outcomes Relation
| Program Competencies | |||||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | ||
| Learning Outcomes | |||||||||
| 1 | High | High | High | High | High | High | High | High | |
| 2 | Middle | High | Middle | High | Middle | High | Middle | High | |
| 3 | High | Middle | High | Middle | High | Middle | High | Middle | |
| 4 | Middle | High | Middle | High | Middle | High | Middle | High | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
Not Required
Course Contents
The basics of structure of the airport economy; airport – airline relationship; airport operations; airport service quality and passenger experience; airport competition conditions and the role of marketing in the process, the economic and social effects of the airport; the future of airports; It consists of examining the transformation topics from city airport to airport city.
Recommended or Required Reading
Planned Learning Activities and Teaching Methods
1) Lecture
2) Question-Answer
3) Discussion
4) Drill and Practice
Assessment Methods and Criteria
Contribution of Quiz to Course Grade |
70% |
|---|---|
Contribution of Final Examination to Course Grade |
30% |
Total |
100% |
Language of Instruction
Turkish
Work Placement(s)
Not Required