Pricing and Revenue Management In Aviation
Aviation Management
Faculty of Aeronautics and Astronautics
First Cycle (Bachelor's Degree)
| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Pricing and Revenue Management In Aviation | HUI457 | Elective | Bachelor's degree | 4 | Fall | 3 |
Name of Lecturer(s)
Assistant Prof. Dr. Sultan GEDİK GÖÇER
Learning Outcomes of the Course Unit
1) Teaches income factors in the aviation industry
2) Determining the balance of demand and price relationship with respect to revenue optimization in aviation industry
3) Learning the usual exchange rate changes and fuel price risks
4) Understanding the profit management dynamics of airline companies and stating the need to target different customer segments with the right product, the right time and the right price.
Program Competencies-Learning Outcomes Relation
| Program Competencies | |||||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | ||
| Learning Outcomes | |||||||||
| 1 | High | Middle | High | High | High | High | High | High | |
| 2 | High | High | High | High | High | High | High | High | |
| 3 | Middle | Middle | Middle | Middle | Middle | Middle | Middle | Middle | |
| 4 | Middle | Middle | Middle | Middle | Middle | Middle | Middle | Middle | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
General Accouting
Course Contents
The importance of revenue management for an airline, airline passenger demand management, seat inventory control, schedule and capacity adjustments, product distribution, revenue management, practical examples.
Recommended or Required Reading
Planned Learning Activities and Teaching Methods
1) Lecture
2) Lecture
3) Question-Answer
4) Question-Answer
5) Discussion
6) Discussion
7) Drill and Practice
8) Drill and Practice
Assessment Methods and Criteria
Contribution of Midterm Examination to Course Grade |
40% |
|---|---|
Contribution of Final Examination to Course Grade |
60% |
Total |
100% |
Language of Instruction
Turkish
Work Placement(s)
Not Required