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Course Unit Title Course Unit Code Type of Course Unit Level of Course Unit Year of Study Semester ECTS Credits
International Business Management DIY216 Elective Bachelor's degree 2 Spring 4

Name of Lecturer(s)

Prof. Dr. Gönül KAYA ÖZBAĞ
Assistant Prof. Dr. Muhammed BAMYACI
Assistant Prof. Dr. Umur BUCAK
Assistant Prof. Dr. Gökçe Çiçek CEYHUN
Research Assistant Betül GEZGEN
Research Assistant Mert HAZAR

Learning Outcomes of the Course Unit

1) Evaluating globalisation phenomenon and the economic aspect of it
2) Formulating of international market entrance strategies
3) Analysing of international environment
4) Debating of the ways to be able to successfull in international business
5) Analysing of firm motives of doing business internationally
6) Analysing of the culture of host countries in Foreign Direct Investments

Program Competencies-Learning Outcomes Relation

  Program Competencies
1 2 3
Learning Outcomes
1 No relation High No relation
2 No relation No relation No relation
3 No relation No relation No relation
4 No relation No relation No relation
5 Middle Middle No relation
6 No relation No relation No relation

Mode of Delivery

Face to Face

Prerequisites and Co-Requisites

None

Recommended Optional Programme Components

None

Course Contents

In this course, Introduction to international business management, multinational companies, business structure, strategy and structure of multinational companies to enter the country, which are used by multinational companies and properties of building types, stages of development of the organizational structure of multinational corporations, international human resource management, and Turkey's international operation activities will be covered.

Recommended or Required Reading

Planned Learning Activities and Teaching Methods



Assessment Methods and Criteria

Language of Instruction

Turkish

Work Placement(s)

Not Required