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Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
---|---|---|---|---|---|---|
Marketing Management | DIY406 | Compulsory | Bachelor's degree | 4 | Spring | 3 |
Assistant Prof. Dr. Oğuz YAVUZYILMAZ
Research Assistant Betül GEZGEN
Lecturer Dr. Ayşe TAŞ
1) Define basic concepts of marketing management.
2) Recognize The concept and types of market.
3) Explain the marketing mix.
4) Make Market oriented strategic planning and analyze the marketing environment.
5) Analyze consumer and business markets with special emphasis on shipping markets.
6) Identify market segments and markets.
7) Define management of the promotion mix, sales force management with special emphasis to the shipping industry, organizing, implementing, evaluating and controlling the marketing efforts.
Program Competencies | ||||
1 | 2 | 3 | ||
Learning Outcomes | ||||
1 | No relation | No relation | No relation | |
2 | Low | Low | No relation | |
3 | No relation | No relation | No relation | |
4 | No relation | No relation | No relation | |
5 | No relation | No relation | No relation | |
6 | No relation | No relation | No relation | |
7 | No relation | No relation | No relation |
Face to Face
None
Not Required
Marketing philosophy and concepts, Approaches to marketing, Marketing environment, Markets and consumer behavior, Consumers brand choice, Competition analysis, Segmenting market and determining target market, Growth strategies, Competition strategies, Marketing components decisions
Turkish
Not Required