Kocaeli University / European Credit Transfer System (ECTS)

Name of Lecturer(s)

Prof. Dr. Gönül KAYA ÖZBAĞ

Learning Outcomes of the Course Unit
Program Competencies-Learning Outcomes Relation

Learning Outcomes of the Course Unit

1) to explain the basic concepts of Strategic Management.
2) to explain the strategic management process and its elements.
3) to analyze the internal and external environments of the enterprises.

Program Competencies-Learning Outcomes Relation

		Program Competencies
		1	2	3
Learning Outcomes
	1	No relation	Middle	No relation
	2	No relation	No relation	No relation
	3	No relation	No relation	No relation

Mode of Delivery

Face to Face

Prerequisites and Co-Requisites

None

Recommended Optional Programme Components

Not Required

Course Contents

Strategic management concept and features / phases of strategic management process / relation of strategy with similar concepts / strategic planning and objectives system / basic economic and non-economic objectives of the enterprise / environmental possibilities and limitations (business analysis) / portfolio analysis in strategy selection / portfolio analysis / strategy in strategy selection portfolio analysis (continued) / an overview of business strategies / strategies developed at the business peak management level / strategies developed at the business level / strategies developed in functional sections / strategy execution / strategy and organizational structure / organizational culture, leadership and strategy / evaluation and control of the strategy / case study

Planned Learning Activities and Teaching Methods

Assessment Methods and Criteria

Contribution of Semester Studies to Course Grade

60%

		Number	Percentage
Semester Studies	Midterm Examination	1	50%
Semester Studies	Quiz	1	50%

Contribution of Final Examination to Course Grade

40%

Total

100%

Language of Instruction

Turkish

Work Placement(s)