General Culture Elective 2 - Press Public Relations

Mode of Delivery

Face to Face

Prerequisites and Co-Requisites

None

Recommended Optional Programme Components

Not Required

Course Contents

...

Weekly Schedule

1) Media and its 4th power (1)
2) Media and its 4th power (2)
3) Different press examples (Popular and Opinion Press)
4) Different press examples (Popular and Opinion Press)
5) Different press examples (Popular and Opinion Press). (3)
6) Introduction to public relations
7) Public relations at marketing process
8) Midterm examination/Assessment
9) Press and Public Relations
10) Sponsorships, as a public relations's activities (1)
11) Sponsorships, as a public relations's activities (2)
12) Crisis management at public relation
13) Crisis management at public relation (2)
14) Sport sponsoring and ambush marketing
15) Revision
16) Final examination

Recommended or Required Reading

Planned Learning Activities and Teaching Methods

1) Lecture
2) Question-Answer
3) Discussion

Assessment Methods and Criteria

Contribution of Midterm Examination to Course Grade	40%
Contribution of Final Examination to Course Grade	60%
Total	100%

Language of Instruction

Turkish

Work Placement(s)

Not Required