| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Recreational Marketing | RKR303 | Compulsory | Bachelor's degree | 3 | Fall | 2 |
Name of Lecturer(s)
Associate Prof. Dr. Fatma Yeşim KÖRMÜKÇÜ
Lecturer Enis ÇOLAK
Learning Outcomes of the Course Unit
1) Explain the types and basic concepts of economics.
2) Explain 4 P at marketing
3) Classify the consumer behaviours
4) Define leisure and recreation products as a service.
5) Distinguish the features of recreation economy
6) Can design a marketing plan for the marketing of leisure and recreation services and products
Program Competencies-Learning Outcomes Relation
| Program Competencies | |||||||||||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | ||
| Learning Outcomes | |||||||||||||||
| 1 | Low | Low | Middle | Low | Low | Low | Low | Low | Low | Middle | Middle | Low | Low | Low | |
| 2 | Low | Low | Middle | Low | Low | Low | Low | Low | Middle | Middle | Low | Low | Low | Low | |
| 3 | Middle | Low | Middle | Low | Low | Middle | Low | Low | Middle | High | Low | Low | Low | Low | |
| 4 | High | Low | Middle | Low | Low | Low | Low | Low | Middle | High | Low | Low | Low | Low | |
| 5 | High | Low | Middle | Low | Low | Low | Low | Low | Low | Middle | Low | Low | Low | Low | |
| 6 | High | High | High | High | High | High | High | High | High | High | High | High | High | High | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
Not Required
Course Contents
This course provides knowledge on marketing information system and marketing research, consumer behavior, sports product
Weekly Schedule
1) Recreation marketing concepts2) Subject and definition of marketing
3) Recreation and Sports Industry
4) Relationship between recreation and economy
5) Production in recreation establishments
6) Marketing in Recreation
7) Reasons of Establishment of Recreation Enterprises
8) Midterm
9) Establishment Stages of Recreation Factors
10) Leisure and Boş Zaman Affecting the Location of Recreation
11) Marketing Mix: Product
12) Marketing Mix: Price
13) Marketing Mix: Distribution
14) Marketing Mix: Promotion
15) Enterprises Marketing Mix
16) Final exam
Recommended or Required Reading
Planned Learning Activities and Teaching Methods
1) Lecture
2) Question-Answer
3) Drill and Practice
Assessment Methods and Criteria
Contribution of Midterm Examination to Course Grade |
40% |
|---|---|
Contribution of Final Examination to Course Grade |
60% |
Total |
100% |
Language of Instruction
Turkish
Work Placement(s)
Not Required